Episode 73: It’s the Subscribed Audience! Marketing content is NOT the same thing as content marketing
Full post with links to the underlying resources: https://www.swordandthescript.com/2022/11/subscribed-audience-content-marketing/
7 Mars 202516min
Episode 72: Is B2B marketing trying too hard?
Full post with links to the underlying resources: https://www.swordandthescript.com/2025/02/b2b-marketing-tries-too-hard/
4 Mars 20256min
Episode 71: Building a media list for PR is a strategic research process [contrarian view]
Full text of this post with links to the sources cited: https://www.swordandthescript.com/2025/02/building-media-list-pr/
25 Feb 20255min
Episode 70: The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media
Full text with links to underlying resources: https://www.swordandthescript.com/2023/01/owned-shared-earned-paid-media/
21 Feb 20258min
Episode 69: How can PR and communicators 'pitch' an LLM?
Full text of this post and links to the underlying resources: https://www.swordandthescript.com/2025/02/how-can-communicators-pitch-an-llm/
18 Feb 20257min
Episode 68: The claims PR pros sometimes make of relationships with journalists are mostly BS; here’s what actually matters
Full text: https://www.swordandthescript.com/2025/02/relationships-with-journalists/
11 Feb 20252min
Episode 67: What Makes Marketing and PR so Hard
Here's the tech version of this post: https://www.swordandthescript.com/2021/06/marketing-hard/
7 Feb 20251min
Episode 66: Are LLMs becoming the new front page for public relations?
Link to the text version: https://www.swordandthescript.com/2025/01/llms-new-front-page/
3 Feb 20254min
