Episode 65: The foundations of "storytelling" are universal across history and culture
Text version with links to the underlying sources: https://www.swordandthescript.com/2023/05/b2b-marketing-storytelling/
31 Jan 20255min
Episode 64: Professional development ideas that PR and comms pros can start today
Full text: https://www.swordandthescript.com/2025/01/professional-development-pr-comms/
28 Jan 202529min
Episode 63: Repurposing content does NOT mean regurgitate in Content Marketing
Full post: https://www.swordandthescript.com/2016/12/repurpose-content-marketing/
24 Jan 20252min
Episode 62: Marketers that are capable of proving the value of B2B marketing tend to focus on holistic attribution over the long run
Link to the text verison of this post with links to the underlying resources cited: https://www.swordandthescript.com/2025/01/11-b2b-marketing-measurement-statistics-to-consider/
21 Jan 202510min
Episode 61: A simple measurement framework for marketing and comms that aligns you with the CFO
Full text with links to the underlying resources mentioned: https://www.swordandthescript.com/2025/01/marketing-comms-measurement/
14 Jan 202517min
Episode 60: What staying "on message" really means
Full text: https://www.swordandthescript.com/2020/09/staying-on-message/
10 Jan 20252min
Episode 59: Your response to negative business reviews count as much as the review Itself
Full text of this post and link to underlying resoruces: https://www.swordandthescript.com/2021/01/response-business-reviews/
20 Dec 20242min
Episode 58: 38 marketing and comms predictions for 2025
Text version with links to underlying resources: https://www.swordandthescript.com/2024/12/marketing-comms-predictions-2025/
17 Dec 202446min
