Episode 57: Good job! Research finds complimenting your competitors in marketing can tip the scales of sales in your favor
Full text: https://www.swordandthescript.com/2021/10/complimenting-competitors/
13 Dec 20245min
Episode 56: PR Tech Sum 60: New products and problems across PR software land
Full text: https://www.swordandthescript.com/2024/12/pr-software-land/
10 Dec 202417min
Episode 54: Surveys predict B2B marketing budgets will get a boost in 2025
Full text with links to underlying sources: https://www.swordandthescript.com/2024/11/predict-marketing-budgets/
3 Dec 20245min
Episode 55: Startups miss their biggest marketing and PR opportunity when terms of the deal are not disclosed
Full text: https://www.swordandthescript.com/2023/08/terms-of-the-deal/
29 Nov 20244min
Episode 52: Brand PLUS demand marketing beats brand VERSUS demand
Full text with links to underlying resources: https://www.swordandthescript.com/2024/11/brand-versus-demand-marketing
26 Nov 20247min
Episode 53: A short, simple and specific case for more content, not less
Full text: https://www.swordandthescript.com/2024/02/more-content-not-less/
22 Nov 20242min
Episode 51: A secret marketing and PR superpower that isn't another lesson from the election]
Full text with links to underlying resources: https://www.swordandthescript.com/2024/11/marketing-and-pr-superpower
19 Nov 20243min
Episode 50: Why acquiring a trade publication (M&A) is a brilliant software marketing play
Full text with links to the underlying sources: https://customerthink.com/3-reasons-why-semrush-acquiring-third-door-media-is-rock-star-content-marketing-play/
15 Nov 20248min
