CMO Laura Jones on the final frontier of Instacart’s retail media ambitions
Now firmly entrenched in Americans’ shopping habits, Instacart is eyeing the growing retail media space. Laura Jones, CMO of Instacart, joins The Current Podcast to share the strategy behind the compa...
6 Mars 202418min
BBDO on why marketing needs humor
BBDO created the iconic Snickers “You’re Not You When You’re Hungry” campaign. The agency’s President and CEO, Andrew Robertson, breaks down the power of humor. Episode TranscriptPlease note, this tra...
28 Feb 202416min
On chocolate and politics: What CPG brands and political campaigns have in common
As the presidential race picks up momentum, The Current Podcast explores what a political campaigner and a CPG brand marketer can learn from each other. Kyle Yadon-Smith, (the head of digital for the ...
21 Feb 202424min
AARP on combatting ageism in marketing
Barbara Shipley, senior VP of brand integration at AARP, discusses on The Current Podcast the risk of perpetuating myths associated with older generations. Episode TranscriptPlease note, this transc...
14 Feb 202420min
Booking.com’s Arjan Dijk on how brands can’t ignore sports if they want to be part of the zeitgeist
Booking.com’s Chief Marketing Officer, Arjan Dijk, joins The Current Podcast to touch on the post-pandemic travel boom and how data supports the company’s omnichannel strategy, saying that 30 percent...
7 Feb 202415min
Moderna’s Kate Cronin on turning a pandemic hero into an everyday hero
Fresh off pandemic fame, Moderna wants consumers to know how it’s applying mRNA technology to reimagine health and wellness. Among other strategies, the company is leaning into sports and music to rea...
31 Jan 202419min
White Castle on maintaining itself as a pop culture icon
As a 102-year-old brand, White Castle has become a niche part of culture, from the “Harold & Kumar Go to White Castle” movie to people getting married at the restaurant. Jamie Richardson, VP of market...
24 Jan 202418min
Hilton’s Mark Weinstein on driving loyalty and inspiring wanderlust
Weinstein shares why data and technology are crucial to Hilton’s customers’ experience, the creative philosophy for the hotel’s recent campaign with Paris Hilton, and marketing against home-sharing co...
17 Jan 202419min
