The Big Impression

The Big Impression

The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.

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ADT’s DeLu Jackson on why the marketing funnel is more like an ‘infinity loop’ now

ADT’s DeLu Jackson on why the marketing funnel is more like an ‘infinity loop’ now

ADT’s EVP and CMO DeLu Jackson joins The Current Podcast to discuss how the company’s partnership with Major League Baseball’s Miami Marlins reinforces the impact of live sports. Jackson also touches ...

12 Juni 202419min

Crunch Fitness’s Chad Waetzig on getting strong first-party data

Crunch Fitness’s Chad Waetzig on getting strong first-party data

Crunch Fitness' CMO, Chad Waetzig joins The Current Podcast to explore how Crunch is developing their on-demand workout streaming app, how they're leaning into performance marketing versus brand-build...

5 Juni 202427min

Intuit’s Dave Raggio on creating a media network for small businesses

Intuit’s Dave Raggio on creating a media network for small businesses

Intuit's Dave Raggio shares why SMB MediaLabs doesn’t own inventory, how it prioritizes privacy for its customers, and the reason consumer and CPG brands are turning to Intuit’s data.  Episode Transcr...

29 Maj 202418min

Las Vegas Raiders’ Kristen Banks on marketing to old and new fans alike

Las Vegas Raiders’ Kristen Banks on marketing to old and new fans alike

Las Vegas Raiders’ SVP of Marketing Kristen Banks joins The Current Podcast to discuss the importance of balancing old and new fan bases alike, and not just in Las Vegas. Episode TranscriptPlease note...

22 Maj 202421min

NBCUniversal's Alison Levin on strategic audience buying, the power of brand storytelling and the Paris Olympics

NBCUniversal's Alison Levin on strategic audience buying, the power of brand storytelling and the Paris Olympics

NBCUniversal’s ad president talks upfronts, strategic audiences, brand storytelling, and the Paris Olympics.Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared t...

15 Maj 202419min

Hearst Newspapers’ Michael Irenski on the value of local journalism, keyword blocklists and Popeye

Hearst Newspapers’ Michael Irenski on the value of local journalism, keyword blocklists and Popeye

Hearst Newspaper's Vice President of Programmatic, Mike Irenski, joins The Current Podcast to explore the value of local journalism and what advertisers need to know about it.  Episode TranscriptPleas...

8 Maj 202425min

Ford’s chief futurist imagines how AI could grow the relationship between drivers and their cars

Ford’s chief futurist imagines how AI could grow the relationship between drivers and their cars

Ford’s chief futurist joins The Current Podcast to discuss how preparing for the future is imperative for marketing. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies c...

1 Maj 202421min

How MLS plans to capitalize on 2026 World Cup fever

How MLS plans to capitalize on 2026 World Cup fever

Major League Soccer’s VP of Brand Marketing, Jesse Perl, joins The Current Podcast to discuss how young people are growing more interested in soccer, the league’s deal with Apple TV+, and the importan...

13 Mars 202419min

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