The CTV DSP
Does a connected TV DSP need lower take rates? Inside the battle among DSP's to take on The Trade Desk's dominant market position. Plus: an on-the-ground report from the TV NewFronts.
8 Maj 202536min
The Tariffs And The TV Upfronts - E340
Emarketer is predicting tariffs could lead to a $2.78 billion to $4 billion decline in linear TV upfront spending, but CTV spending will be flat to up. Emarketer analyst Ross Benes unpacks these findi...
1 Maj 202538min
The Ad Tech Verdict On Google And Third-Party Cookies
Google's SSP and ad server businesses have been ruled monopolies. Plus, Google Chrome isn't going to change its third-party cookie opt-ins, preserving their utility for marketers. Go inside this momen...
23 Apr 202535min
Ta-Ta To US Temu Ads
Temu pulled back on its US ad spend this week, as tariffs loom. Plus, in France, the ATT prompt was deemed anticompetitive and, as a result, will likely need to be changed.
18 Apr 202536min
Riffing On Tariff Tiffs And Risks As Uncertainty Reigns
The Trump tariff situation is in constant flux, creating uncertainty that spells doom for any potential growth in US ad spending this year. Plus, how retail media and other emerging channels could be ...
10 Apr 202537min
Bots And Games Are Back (For Ad Tech)
What's old is new. Time is a flat circle. Trends are cyclical. Choose your idiom, because this week's episode grapples with two topics that are back in style (so to speak): bot traffic and the tantali...
3 Apr 202534min
In The Room Where (The Ad Auction) Happens
After the IAB Tech Lab proposed to move ad auctions from the browser to the server with its Trusted Server prototype, controversy ensued. Plus: Should data privacy be viewed as a badge of honor or a b...
27 Mars 202528min
M&A Mania: The Latest On Oracle-TikTok, and the Alphonso-LG Ads Aftermath
Alphonso shareholders won their lawsuit against LG Ads, clearing the way for an IPO. Then, as TikTok counts down the days until its stay of execution expires, Oracle might buy a minority stake.
20 Mars 202535min
