What's Competitive Research & How Do You Do It? | Behind the Brand
The Behind the Brand series focuses on the real-life experiences, joys, stories, and failures of my journey launching and building a sustainable and ethical fashion brand. In this episode, we are tal...
18 Jan 202117min
03: The Importance of Color in Branding with Alison Engel
Is color really that important in branding? According to this week’s guest, Alison Engel, YES it is. Colors are more than just a visual aid because colors convey emotions, feelings, and experiences. I...
11 Jan 202146min
Why I Created a Fashion Brand | Behind the Brand
The Behind the Brand series focuses on the real life experiences, joys, stories, and failures of my journey launching and building a sustainable and ethical fashion brand. In this episode, we are goi...
4 Nov 202014min
02: What Brand Purpose Really Means & Why It Matters with Melissa Packham
Did you know that a brand is not a logo? Branding begins with strategy and not design. In this episode, Melissa and Yvonne talk about finding your brand purpose; understanding how your values connect ...
26 Okt 202050min
01: Finding Your Business Why: The Power of Purpose with Yulia Stark
Before choosing your logo, or launching your product, one of the first steps of starting a business is finding your business "why". Purpose can be one of the ultimate differentiators. To quote Simon S...
5 Okt 202047min
The Branding Lab Trailer
What is branding? What should you expect from the Branding Lab podcast? In this show trailer, I'll introduce you to the show and, of course, myself.
27 Aug 20201min
