How This 100% Electric Jet Company Thinks About Marketing
Jessica Bryndza, CMO at Lilium (an aerospace company that's developed a 100% electric, 7-seater jet), is challenging conventional players in the industry from both a user experience and global impact ...
6 Dec 202122min
The Decentralized Revolution and the Emergence of NFTs
Jeremy Epstein, CMO at Gtmhub, shares how he's shaping the future of work by empowering companies to measure performance based on target outcomes (OKR method). He also dives deep into how the decentra...
29 Nov 202122min
Building Successful Partnerships That Live, Breathe and Create Culture
Andrea Sengara, VP Marketing at Campari, discusses how she's building successful partnerships for their portfolio of alcohol beverage brands, including her work with Sean Combs and The New York Film F...
22 Nov 202121min
Challenger Brands That Pick Fights and Exhibit Brand Courage
Chris Kneeland, CEO of Cult, discusses what marketers can learn from brands that have a cult-like following. He shares how his agency clients are challenging the status quo and exhibiting massive bran...
15 Nov 202126min
Crypto Marketing: Risks, Regulations and Major Opportunities
Episode Description: Shiran Herzberg, Head of Media at eToro, discusses the complexities of crypto marketing and how he's navigating the industry when buying media. Shiran also shares what he thinks a...
8 Nov 202123min
Celebrity Partnerships and the Big Risks That Paid Off
Ian Wishingrad, Co-Founder of Three Wishes Cereal, shares stories of creative, thoughtful yet risky marketing campaigns he launched that were a big success. One of Ian's bold ideas got this company fe...
1 Nov 202124min
Using Marketing Metrics That Actually Matter
Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase, discusses the importance of testing marketing campaigns and prioritizing needle-moving metrics that actually move companies forward. She...
25 Okt 202129min
How AngelList Creates an Experimental Culture That Rewards Curiosity
Helen Min, Head of Marketing at AngelList, discusses the pressure marketers face to continue discovering and mastering new marketing channels as regulations and consumer behaviors change at record pac...
18 Okt 202128min
