The Business Development Podcast

In Episode 158 of The Business Development Podcast, Kelly Kennedy interviews Jory Evans, CEO of Evans Trucking, Evans Pro Development, and Evans HD. Starting at just 16, Jory has grown his ventures to include over 100 trucks and multiple enterprises. He emphasizes the importance of mission, vision, and core values in driving business success. Jory explains how establishing solid core values transformed his company culture, reduced turnover, and led to significant growth, with his fleet expanding from zero to 25 trucks in 11 years, then surging to 100 trucks in just five years after adopting EOS systems.Jory shares insights into his educational journey, stressing continuous personal development through self-teaching. He advocates for effective communication and strong leadership, focusing on managing core values within an organization. The episode serves as a blueprint for aspiring entrepreneurs, highlighting the essential role of systems and processes in business operations. Through his "Built to Lead" podcast, Jory aims to inspire the next generation of leaders by sharing his extensive experience. The discussion concludes with Jory and Kelly reflecting on the diversity of Jory's businesses and the necessity of consistency and discipline for business success.Key Takeaways: 1. Consistency is crucial for duplicating processes.2. Systems and processes are essential for growth.3. Regular communication of vision and values is vital.4. Training on processes and values requires significant energy and time.5. Creating habits through processes and rhythms is important.6. Identifying and defining core values is a collaborative process.7. Identifying unique core values that differentiate the organization is crucial.8. Trustworthiness, work ethic, and positive attitude are key traits for the team.9. Combining and refining core values is necessary to make them unique.10. Core values should be specific to the organization and not generic.

11 Aug 20241h 9min

In Episode 157 of the Business Development Podcast, host Kelly Kennedy explores the crucial skill of leaving effective voicemails. He provides actionable tips on how to convey confidence, enthusiasm, and clarity while keeping messages short and sweet, ideally under 30 seconds. Highlighting that 80% of sales calls go to voicemail, Kelly emphasizes the importance of voicemails as a 'superpower' in business development, encouraging consistency and kindness to gradually build trust and interest with potential clients. He outlines a structured approach for crafting voicemails, including repeating the caller's name and contact information twice and maintaining a friendly tone throughout.Kelly also shares his personal experiences of how persistent, positive voicemails have led to successful business relationships and meetings. He stresses that the primary goal of any interaction in business development, including voicemails, is to generate enough interest to secure a meeting. By playing the long game with consistent and positive outreach, business development professionals can significantly increase their chances of success. This episode serves as a comprehensive guide for leveraging voicemails to stand out and achieve business growth.Key Takeaways:1. Effective voicemails are crucial, with 80% of sales calls going to voicemail.2. Keep voicemails short, ideally between 15 to 30 seconds.3. Maintain a confident, enthusiastic tone to engage recipients.4. Always repeat your name, company, and phone number twice in the voicemail.5. Aim to leave a voicemail, treating it as a valuable touchpoint.6. Consistency in leaving voicemails weekly can greatly improve success rates.7. Voicemails should build enough interest to secure a meeting.8. Practicing and refining your voicemail pitch leads to better outcomes.9. Approach each call with a positive mindset, as each one builds trust.10. Voicemail is a vital tool in humanizing your outreach in an increasingly digital world.

7 Aug 202430min

In Episode 156 of The Business Development Podcast, Kelly Kennedy sits down with Yasushi Ohki, the visionary founder of Green Violin, to delve into his groundbreaking approach to affordable housing. Yasushi shares his insights on the pressing challenges in land development, highlighting the significant impact of escalating land and construction costs on housing affordability. He explains how Green Violin is addressing these issues by focusing on infill development in mature neighborhoods, effectively utilizing existing infrastructure to keep costs low. Yasushi emphasizes the organization's non-profit model, which aims to eliminate the profit motive from land appreciation, thereby maintaining affordable housing prices. Additionally, Yasushi discusses the supportive role of city policies, such as Edmonton's zoning bylaw changes and the removal of minimum parking requirements, which have facilitated Green Violin's mission. He provides an in-depth look at the strategic decisions and innovative solutions that underpin Green Violin's success in the affordable housing sector. Through this engaging conversation, listeners gain a comprehensive understanding of the complexities of land development and the transformative potential of sustainable, community-focused housing initiatives.Key Takeaways: 1. Rising land and construction costs significantly impact housing affordability.2. Infill development can leverage existing infrastructure to reduce costs.3. Removing the profit motive from land appreciation can maintain affordable housing prices.4. Non-profit models can be effective in delivering affordable housing solutions.5. City policies, like zoning bylaw changes, can support affordable housing initiatives.6. The elimination of minimum parking requirements can lower development costs.7. Community-focused housing projects can foster sustainable urban growth.8. Strategic planning is crucial in overcoming the challenges of land development.9. Collaborating with local governments can enhance the success of affordable housing projects.10. Innovative solutions are essential to address the complexities of the affordable housing crisis.

4 Aug 20241h 2min

In Episode 155 of The Business Development Podcast, host Kelly Kennedy explores the transformative impact of artificial intelligence (AI) on business development strategies, focusing on how AI can enhance but not replace human interaction. The episode delves into various AI tools and technologies that streamline processes, from data analysis to customer relationship management, enabling companies to operate more efficiently. Kennedy emphasizes the importance of integrating AI in business operations to stay competitive, as it offers unprecedented insights and automation capabilities that can significantly improve decision-making and strategic planning.Despite the advantages of AI, Kennedy underscores that the core of successful business development still lies in human connections. He argues that while AI can handle many technical and repetitive tasks, it cannot replicate the nuanced understanding and trust built through direct human interactions. The episode encourages businesses to use AI as a supportive tool rather than a replacement for personal relationships. Kennedy advocates for a balanced approach, where companies leverage AI's strengths while also prioritizing genuine, human-centered engagement to build lasting relationships with clients and partners. This dual focus ensures that businesses not only innovate but also maintain the essential elements of trust and authenticity in their interactions.Key Takeaways: 1. AI enhances business efficiency but cannot replace human relationships.2. Integrating AI tools is crucial for staying competitive in the modern market.3. AI can automate data analysis and improve decision-making processes.4. Personal connections and trust remain vital in business development.5. Use AI to handle repetitive tasks, freeing up time for strategic thinking.6. Genuine human interactions build stronger, long-term client relationships.7. A balanced approach to AI and human engagement is essential for success.8. AI provides valuable insights that can inform better business strategies.9. Businesses should focus on authenticity and empathy in customer interactions.10. Leveraging AI alongside human expertise leads to more effective business outcomes.Unlock your business's true potential with expert coaching from Kelly Kennedy. Start your journey to growth and success today with strategies uniquely tailored to your needs. Ready to transform your business? Schedule a free 30-minute discovery call with Kelly now and discover how we can supercharge your success. Begin your transformation at Capital Business Development Coaching (Book Your Discovery Call). Don't wait—take the first step toward a brighter business future today!

31 Juli 202434min

In Episode 154 of The Business Development Podcast, Kelly Kennedy sits down with Shane Unruh, the founder of XS Asset Management, to delve into the remarkable journey of building a $70 million empire in just four years. Shane shares his insights on the strategic decisions, entrepreneurial mindset, and innovative approaches that propelled his company to such rapid growth. He emphasizes the importance of leveraging market opportunities, maintaining a customer-centric focus, and staying adaptable in the face of challenges.The episode also highlights the significance of building a strong team and fostering a culture of continuous improvement. Shane discusses how he navigated through various hurdles, including financial constraints and market fluctuations, by staying committed to his vision and embracing a problem-solving attitude. Listeners will gain valuable lessons on leadership, business development, and scaling operations efficiently from Shane’s firsthand experiences.Key Takeaways: 1. Strategic decision-making is crucial for rapid business growth.2. An entrepreneurial mindset helps identify and leverage market opportunities.3. Maintaining a customer-centric focus drives sustainable success.4. Adaptability is key in navigating market fluctuations and challenges.5. Building a strong, dedicated team is essential for scaling operations.6. Fostering a culture of continuous improvement enhances business performance.7. Financial constraints can be managed with innovative problem-solving.8. Embracing a problem-solving attitude helps overcome business hurdles.9. Effective leadership plays a significant role in achieving business goals.10. Efficient scaling of operations requires strategic planning and execution.Ready to Transform Your Business? Start Your Journey Today with Kelly Kennedy’s expert coaching. Discover strategies tailored for your growth and success. Begin your transformation now! Book a free discovery call

28 Juli 20241h 8min

In Episode 153 of The Business Development Podcast, host Kelly Kennedy delves into proven methods for identifying and reaching your ideal clients. He emphasizes the importance of precise targeting, advising listeners on how to effectively use LinkedIn to connect with the right people. Kelly discusses the strategic use of LinkedIn Premium to bypass search limitations, enabling users to send targeted invitations and build meaningful relationships with key decision-makers. He provides actionable insights on creating compelling marketing materials and maintaining a strong public image, both essential for capturing the attention of potential clients.Kelly also addresses common challenges businesses face in connecting with their ideal clients. He highlights the need for a well-defined target market and shares tips on using LinkedIn's search functions to locate procurement directors and project leaders. The episode offers a comprehensive game plan, encouraging proactive engagement through direct contact and personalized introductions. Key Takeaways: 1. Use LinkedIn Premium to Bypass Search Limitations and Enhance Networking2. Send 100 Targeted LinkedIn Invitations Per Week to Connect with Key Decision-Makers3. Create Compelling Marketing Materials to Capture Potential Clients' Attention4. Maintain a Strong Public Image to Resonate with Your Target Market5. Use LinkedIn's Search Functions to Locate Procurement Directors and Project Leaders6. Proactively Engage Potential Clients Through Direct Contact and Personalized Introductions7. Focus on Building Meaningful Relationships with Ideal Clients8. Understand and Define Your Target Market for Precise Client Targeting9. Leverage Face-to-Face Meetings to Establish Trust and Strong Business Relationships10. Implement a Comprehensive Game Plan to Enhance Business Development EffortsReady to Transform Your Business? Start Your Journey Today with Kelly Kennedy’s expert coaching. Discover strategies tailored for your growth and success. Begin your transformation now at [Capital Business Development Coaching](https://kelly-kennedy-f640.mykajabi.com/capital-business-development-coaching).

24 Juli 202435min

In episode 152 of The Business Development Podcast, host Kelly Kennedy engages with psychologist Chantal Cote to explore the challenges entrepreneurs face in balancing their professional and family lives. The conversation highlights the emotional strain of burnout, particularly for those who are both business owners and parents. Cote emphasizes the importance of self-awareness and the need to reconnect with oneself to foster meaningful relationships with loved ones. She discusses how exhaustion can create barriers to connection, making it essential for individuals to identify their needs and find ways to recharge amidst their busy schedules.The episode also addresses the unique experiences of entrepreneurs navigating parenthood, especially those encountering the newborn stage for the first time. Cote shares insights on the brain's neuroplasticity and the ongoing demands of parenting, which can lead to feelings of overwhelm. Kennedy and Cote provide practical strategies for managing time effectively, nurturing family relationships, and maintaining a sense of gratitude despite the pressures of entrepreneurship. This episode serves as a valuable resource for listeners seeking to harmonize their professional ambitions with their family commitments, offering actionable advice and support for those striving to achieve a fulfilling work-life balance.Key Takeaways: 1. Burnout can significantly hinder meaningful connections with loved ones.2. Self-awareness is crucial for recognizing personal needs amidst busy schedules.3. Entrepreneurs often face unique challenges when balancing work and family life.4. Neuroplasticity of the brain means it continuously adapts to new challenges.5. Identifying what recharges you is essential for maintaining energy and focus.6. Effective time management is vital for nurturing family relationships.7. Parenting can be overwhelming, especially during the newborn stage.8. Gratitude can help shift perspective and alleviate stress in challenging times.9. Open communication with partners is key to navigating parenting challenges together.10. Finding balance is an ongoing journey that requires intentional effort and reflection.Ready to Transform Your Business? Start Your Journey Today with Kelly Kennedy’s expert coaching. Discover strategies tailored for your growth and success. Begin your transformation now at [Capital Business Development Coaching](https://kelly-kennedy-f640.mykajabi.com/capital-business-development-coaching).

21 Juli 20241h 13min

In episode 151 of The Business Development Podcast, Kelly Kennedy addresses business development specialists aiming to advance their careers by sharing eight essential rules for success. He begins by emphasizing the importance of an effective process, noting that even if it isn't formalized, successful individuals typically follow a set routine. Kennedy encourages listeners to create and refine their processes, stressing that consistency leads to reliable results. He illustrates this point by sharing his personal experiences and how establishing a process significantly impacted his success in business development.Kennedy also highlights the critical role of self-belief and confidence in one's products or services. He recounts his own struggles with self-confidence and imposter syndrome, advising listeners to face their fears head-on and practice self-affirmation. Kennedy stresses that without genuine belief in the value of the products or services they are selling, it becomes challenging to persuade potential clients effectively. He concludes by urging business development specialists to identify and overcome their self-limiting beliefs, sharing that recognizing and challenging these misconceptions can lead to substantial personal and professional growth.Key Takeaways: 1. Effective processes are key to success.2. Trial and error are essential for learning and improvement.3. Embrace discomfort as part of the growth process.4. Celebrate and replicate what works.5. Failure is only a failure if nothing is learned from it.6. The only thing in your way is you; self-belief is crucial.7. Consistency breeds success over time.8. Learn from losses and apply those lessons to avoid repeating mistakes.9. Putting yourself out there is necessary for growth and discovery.10. Accountability and self-discipline are critical for continuous improvement.Ready to Transform Your Business? Start Your Journey Today with Kelly Kennedy’s expert coaching. Discover strategies tailored for your growth and success. Begin your transformation now at [Capital Business Development Coaching](https://kelly-kennedy-f640.mykajabi.com/capital-business-development-coaching).

17 Juli 202445min