The Business Development Podcast

In Milestone Episode 70 of The Business Development Podcast, host Kelly Kennedy welcomes guest Colin Harms. Colin's unique journey and wealth of experience in business development make him an inspiring and valuable guest. He shares his story, starting from working as a dishwasher to becoming the president of Hypervac Technologies. Colin's perseverance, adaptability, and relentless pursuit of growth have led to his transformative success in the world of business ownership. Throughout the episode, he discusses his business development strategies and the importance of strong relationships and strategic planning. Listeners can expect actionable advice on how to grow their own businesses and gain insights from Colin's remarkable journey.In this milestone episode, Kelly and Colin discuss the impact of the podcast on Colin's business and the encouragement he received from listeners. Colin expresses his appreciation for Kelly's show, which has provided him with valuable insights, and shares his journey from working in the food industry to achieving remarkable success in business development. He highlights the importance of continuous learning and implementing the strategies discussed on the podcast, sharing how they have significantly contributed to his business growth. Colin's story serves as a testament to the power of perseverance and dedication, and his experience will inspire and educate listeners on their own business development journeys.Key Takeaways: Showing up every day and going the extra mile is an invaluable lesson in business development.Building strong relationships and strategic planning are key to a successful career in real estate.Perseverance, adaptability, and a relentless pursuit of growth are essential qualities for business ownership during uncertain times.Value in business is measured by the total upside of a relationship, not just by individual deals.Implementing actionable advice and continuously learning are important for business growth.Prioritize implementing strategies and lessons learned from the Business Development Podcast.Implement a proactive approach to business development instead of relying on passive marketing strategies.Take advantage of mentorship opportunities and learn from experienced professionals in the industry.Be willing to take risks and make bold moves, like acquiring a leading vacuum manufacturer during challenging times.Implement strong sales and business development strategies to drive growth and increase sales.

8 Okt 20231h 22min

In Episode 69 of the Business Development Podcast, hosted by Kelly Kennedy, the focus is on the importance of effective communication within an organization and the role it plays in successful business development. Kennedy emphasizes the need for the business development team to be fully aware of the corporate goals, operational capabilities, and values of the organization. By keeping the team informed and integrating them seamlessly with executives and day-to-day operations, businesses can achieve better results and profitability. Kennedy also discusses the significance of understanding financial targets and industry goals in order to prioritize and strategize business development efforts effectively.Throughout the episode, Kennedy emphasizes the importance of keeping the business development team updated and involved in the overall direction of the organization. The episode also touches on various topics, such as community support, environmental initiatives, and the upcoming Halloween special. Kennedy encourages listeners to support the show by engaging with sponsors and offers actionable advice on how to improve operational efficiency. Overall, Episode 69 provides valuable insights into the key aspects of effective business development and highlights the significance of communication and alignment within the organization.Key Takeaways: Business development teams are most effective when they are aware of the corporate goals and operational capabilities of the business.Business development should not be kept in a silo, but should have strong communication and collaboration with executives and operations teams.It is important for business development to understand and align with the corporate values and objectives of the company.Business development should have knowledge of the financial goals and targets of the company in order to prioritize and focus their efforts effectively.Building relationships and partnerships, and effectively communicating the value proposition of the business are critical aspects of business development.It is important for business development teams to stay updated on industry trends and changes, and adapt their strategies accordingly.Business development should consider environmental, social, and governance (ESG) initiatives and programs to enhance the company's value proposition.Efficient communication and collaboration within the organization is essential for successful business development.Business development should allocate their time and efforts based on the value and potential of different business opportunities.

4 Okt 202339min

In Episode 68 of the Business Development Podcast, host Kelly Kennedy discusses the changes in the printing industry with guest Don Murray, a graphic design and printing expert with 30 years of experience. They explore how the rise of digital technology, including the internet and email, has transformed the print media landscape and impacted business development strategies. Murray emphasizes the importance of incorporating both digital and physical marketing materials, such as brochures, to effectively engage with clients and promote business growth. He also highlights the evolution of printing techniques, from film-based photography to digital scanning, and the challenges businesses face in keeping up with rapid changes in the industry.In the episode, Kennedy and Murray also delve into the decline the printing industry experienced in the past decade, as more people shifted to digital reading and publications. However, they note that the magazine market has rebounded, with a growing demand for print materials as people's needs and preferences change. They discuss the significance of creating well-designed brochures and the value of physical print products in building relationships with clients. Murray shares his insights on the advancements in color management and printing technology, as well as the need for businesses to adapt and drive their businesses forward amidst evolving technologies and market demands.Key Takeaways:Utilizing both print and digital marketing materials can be effective in driving business growth.Physical brochures and print products can still have a valuable impact in the digital age.Graphic design and printing technologies have evolved significantly over the years, requiring businesses to adapt and embrace new approaches.The magazine market rebounded after the rise of digital technologies, demonstrating the importance of understanding changing consumer needs and preferences.The ability to rapidly change and deliver information through the internet has transformed the way businesses communicate with their target audiences.The advancement of digital printing has provided new opportunities for the printing industry, but offset printing still holds its own advantages.In the digital age, businesses should focus on creating efficient and streamlined processes to drive business growth.The decline in the print industry led to the need for alternative revenue streams and adapting to new market demands.Color management and color science have undergone significant changes in the printing industry, improving the quality of print products.

1 Okt 202355min

In Episode 67 of the Business Development Podcast, host Kelly Kennedy expresses his gratitude to the listeners and emphasizes the importance of effective communication in business development. He encourages the audience to support the show by liking and following their YouTube channel, which aims to reach a broader audience. Kennedy acknowledges that effective communication is challenging, but it plays a critical role in leading prospects down the path to a successful outcome. He plans to address this topic multiple times in future episodes and provides tips on effective communication in various scenarios, such as face-to-face meetings and digital introductions.In this episode, Kelly Kennedy, the host of the Business Development Podcast, thanks the listeners for their support and shares their desire to expand their audience through their YouTube channel. He stresses the significance of effective communication in business development and the necessity of confidently asking for the next step in the process. Kennedy acknowledges that this topic is challenging but assures the audience that they can learn from his own mistakes and avoid making them twice. He also teases an upcoming success story on the show and invites listeners to reach out and support the podcast's growth on YouTube.Key Takeaways:Being able to communicate the next logical step in the process is essential.Confidence is necessary in asking for what you want or need in communication.Building a good value proposition is essential in generating interest.Learn from past communication mistakes to improve future interactions.Communication can be different in various scenarios and should be tailored accordingly.The ability to paint a picture, build a story, and lead someone down a path is a hallmark of effective communication.Communication should show value and lead to the next logical step in the process.Effective communication requires listening and understanding the nuances of each situation.Effective communication is an ongoing learning process that requires continuous improvement.Communicating effectively can help avoid misunderstandings and ensure clear expectations.Communication can vary depending on the sector or situation and should be adapted accordingly.Effective communication involves finding a balance between providing information and actively listening to the needs and concerns of others.

27 Sep 202344min

In episode 66 of the Business Development Podcast, host Kelly Kennedy interviews Colin Christensen, an experienced entrepreneur and mentor. The episode focuses on the importance of mentorship and how it can contribute to personal and professional growth. Kennedy and Christensen discuss the difference between mentoring and coaching, the value of learning from others, and the gratitude and respect that should be shown to mentors. They also touch on their own experiences with mentorship and the impact it has had on their careers. Overall, the episode highlights the significance of having mentors in one's life and the benefits that can be gained from their guidance and wisdom.In this episode, host Kelly Kennedy welcomes Colin Christensen to discuss the topic of mentorship. Kennedy, an entrepreneur himself, recognizes the value of mentorship and the need to continually learn and grow from the expertise of others. Christensen shares his own experiences as a mentor and emphasizes the importance of having mentors throughout one's career. The conversation covers topics such as the difference between mentoring and coaching, the willingness to learn and be humble, and the impact mentors can have on personal and professional development. Overall, the episode emphasizes the mutual learning and growth that can occur through mentorship and the gratitude that should be shown to those who provide guidance and support.Key Takeaways:Be open to mentorship and recognize the value it can bring to your life and business.Seek out mentors who have experience and knowledge in areas you want to develop.Show gratitude and respect for your mentors' time and lessons, even if you are not paying for their guidance.Take advantage of opportunities to learn from successful entrepreneurs and business experts.Recognize that mentorship can come in different forms, including paid coaching roles or informal relationships.Be humble and willing to admit that there is always more to learn and new challenges to face.Actively seek out opportunities to learn from others, whether it be through interactions or reading/listening to content.Value long-term relationships and the overall growth and impact they can have on your business.Understand the difference between coaching, mentoring, and training, and how each can contribute to your personal and professional development.Embrace the role of a mentor and pass on your knowledge and experience to others.

24 Sep 20231h 10min

In Episode 65 of The Business Development Podcast, host Kelly Kennedy emphasizes the importance of active marketing over passive marketing for businesses. He emphasizes the need for businesses to engage in active marketing strategies, such as social media engagement and networking, rather than relying solely on passive marketing techniques like billboards or radio ads. Kennedy also highlights the significance of having an active presence on LinkedIn and encourages businesses to make meaningful connections and post valuable content on the platform. He stresses the need for businesses to tailor their marketing strategies to specific sectors and industries, while also mentioning the importance of having visually appealing marketing materials that can generate interest and stand out to potential customers.Overall, the episode provides a comprehensive overview of the steps involved in an active marketing process and offers actionable advice for businesses looking to improve their marketing strategies. Kennedy invites business owners and entrepreneurs to reach out to him for sponsorship opportunities and encourages them to take their social media presence seriously, particularly on platforms like LinkedIn. He emphasizes the importance of having both an active and passive marketing strategy, with active marketing making up a significant portion of a business's marketing efforts. Through his discussion, Kennedy aims to help businesses improve their marketing strategies and ultimately grow their businesses.Key Takeaways: Active marketing is essential for business growth.Passive marketing strategies, such as social media, advertisements, and billboards, should only make up about 20% of a business's marketing efforts.Building connections and making real relationships with customers is crucial for successful marketing.Business development requires continuous movement and progress in the right direction.A professional and visually appealing website is vital for attracting and engaging customers.Corporate pages need to be active and regularly updated to maintain customer interest.Personalization and tailoring marketing materials to specific industries and sectors is important for success.Social media, especially LinkedIn, is a valuable platform for active marketing.Engaging with customers through comments, posts, and conversations is crucial for building relationships.Providing valuable information and expertise through podcasts and other content helps establish credibility and attract customers.

20 Sep 202339min

In Episode 64 of The Business Development Podcast, host Kelly Kennedy interviews Curtis Craig, the founder of Inferno Solar, a company focused on clean and renewable energy solutions. The discussion revolves around the challenges and opportunities in the renewable energy sector, particularly in Alberta, Canada. They touch on topics such as the increasing cost of energy, the push for decarbonization and electrification of cars, and the need for businesses to find ways to operate in an ethical and sustainable manner. Curtis shares his own journey into the renewable energy space and emphasizes the value proposition of solar energy in reducing electricity bills and meeting environmental goals.Overall, the episode highlights the growing demand and potential for renewable energy solutions in Canada. The conversation explores the various factors influencing the energy landscape, such as government targets, societal pressure, and the need for cost-saving measures. Curtis's experience and expertise in clean energy demonstrate the opportunities for businesses to embrace sustainable practices and contribute to decarbonizing their operations. The episode encourages businesses to consider the long-term benefits of renewable energy investments and emphasizes the importance of innovation, sustainability, and community impact in the industry.Key Takeaways:Renewable energy, such as solar power, can be a cost-effective way to save money over time.There is societal and investment pressure for businesses to meet environmental and social responsibility goals.The price of natural gas and power is increasing, leading to higher energy costs for businesses.Building connections and collaboration between different provinces, such as British Columbia and Alberta, can benefit clean energy development.Tailwinds, such as government targets and incentives, are driving the shift towards clean energy.There is a need for innovation, sustainability, and community involvement in the clean energy industry.The cost of energy and utilities in Canada, particularly in Alberta, has significantly increased in recent years.Business owners and managers need to consider the upfront cost and long-term cost benefits of implementing clean energy solutions.There is a limited number of professionals and businesses specializing in clean energy, creating opportunities for growth and profitability.

17 Sep 20231h 1min

Episode 63 of The Business Development Podcast with host Kelly Kennedy focused on answering community questions related to business development. Throughout the episode, Kelly emphasized the importance of building interest in products or services, and how this process remains essentially the same regardless of the industry or business type. He discussed the need to demonstrate the value of a product or service to potential customers, encourage them to try it, and then ask for their business. Kelly also highlighted the significance of having a CRM with a robust reporting feature to track customer information and analyze data for future sales efforts. Additionally, he mentioned the use of AI in creating social media posts and expressed gratitude for the show's growing audience.In summary, episode 63 of The Business Development Podcast addressed common questions surrounding business development. Kelly provided insights on building interest, securing sales for products and services, leveraging CRM analytics, and using AI in social media marketing. The episode displayed Kelly's passion for helping businesses achieve their growth goals and highlighted the show's rapid growth and popularity.Key Takeaways:Business development involves building interest and creating compelling reasons for customers to try a product or service.Building interest requires consistency and effective communication.Business development is applicable to both products and services, with the main difference being the way interest is built.Providing opportunities for potential customers to test and experience the product or service can lead to successful sales.Having a CRM with a reporting feature is crucial for tracking customer information and analyzing business development efforts.Continuous learning and adaptation are essential in the field of business development.

13 Sep 202336min