Marketing Benefits of Casino Department Synergy
When you get a new position, switching roles is an adjustment of itself. Switching departments and using that to your advantage is a larger beast to tackle. Someone with a history of success in blendi...
1 Apr 202133min
Casino Competitive Advantage Strategy
What differentiates casinos from one another and allows a competitive advantage? How do you determine the impact your casino has on guests and creates loyalty? What are the changes to the Las Vegas st...
24 Mars 202149min
The Operations Driven Marketing Approach
There are countless approaches and strategies in the Casino Marketing Realm that drive business and increase success. One unique approach is "operations-driven marketing" which is mastered by Shank Ma...
22 Mars 202152min
Volante Software's Impact on Operational Software for Slots
The Casino Industry is continually having new advancements in technology due to creative innovators who find gray areas to improve. This can genuinely be said about Juan Romero, Volante Software's CEO...
12 Feb 202133min
The Godfather of Las Vegas
URComped CEO, Craig Shacklett, interviews the "Godfather of Las Vegas," Mark Wayman- the top executive recruiter in the casino industry to learn how he got started in the industry and came up, tips fo...
21 Jan 202133min
There's more to a slot floor than you think
Ever notice how often or un-often your casino changes their slot machine floor? Every casino has a different slot director that can influence the gaming floor layout, themes, holds, etc. as frequently...
19 Jan 202140min
The Impact of Casino Analytics
There are over 1,000 active casinos in the United States and just about every one of those has a different market. Knowing, examining, and studying these specific markets can lead to newfound data tha...
15 Jan 202136min
The Value of Personal Touch and Customer Service
The value of customer service and personal touch goes a long way in increasing local casino business and traffic on the floor. Odawa Casino Resort in Macanaw, Michigan has truly succeeded at doing thi...
15 Dec 202041min
