The CMO Podcast

The CMO Podcast

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is sponsored by Deloitte.

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Avsnitt(427)

Scott Goodson (StrawberryFrog) & Sherry Graziano (Truist) | Teamwork Builds Great Partnerships

Scott Goodson (StrawberryFrog) & Sherry Graziano (Truist) | Teamwork Builds Great Partnerships

Spring is time for rebirth and renewal…and today’s episode is about a relationship between a client and an agency that embodies continual rebirth and renewal. Jim's guests this week are Sherry Grazian...

26 Mars 202551min

Julie Haddon (NWSL) | Reshaping the Future of Women's Soccer

Julie Haddon (NWSL) | Reshaping the Future of Women's Soccer

This month marks the opening of a new season for the red-hot NWSL–The National Women's Soccer League. Jim's this week is the Chief Marketing and Commercial Officer of the NWSL, Julie Haddon. Jim has k...

19 Mars 202552min

Nicole Parlapiano (Tubi) | Swing Big on Brand Building

Nicole Parlapiano (Tubi) | Swing Big on Brand Building

Jim's guest this week is Nicole Parlapiano, the Chief Marketing Officer of Tubi, and the woman behind so much of the strategy and innovation that sets Tubi apart from its competitors.When we launched ...

12 Mars 202558min

Vanessa Wallace (Savage x Fenty) | Make Your Own Rules to Express Your Style

Vanessa Wallace (Savage x Fenty) | Make Your Own Rules to Express Your Style

We kick off Women's History Month with a guest who has championed inclusivity, on and off the courts. Vanessa Wallace, a former NCAA basketball star for the University of Texas Lady Longhorns, and now...

6 Mars 202553min

Jim Stengel's Reflection from a Trip to Cuba

Jim Stengel's Reflection from a Trip to Cuba

We're bringing you a bonus episode today as Jim just returned from a 10 day trip to Cuba. Listen in as Jim reflects on his time in the colorful country, including the sights, sounds and smells, plus a...

5 Mars 202517min

Jerri DeVard (BECA) | The Black Executive CMO Alliance

Jerri DeVard (BECA) | The Black Executive CMO Alliance

This week we wrap up Black History month, and Jim's guest is one of the most consequential black marketing leaders of all time. Jerri DeVard, the Founder and CEO of BECA, the Black Executive CMO Allia...

26 Feb 202554min

Stacey Andrade-Wells (Liquid I.V.) | Elevating the Vitality of People and the Planet

Stacey Andrade-Wells (Liquid I.V.) | Elevating the Vitality of People and the Planet

Jim's guest today on The CMO Podcast is Stacey Andrade-Wells, the Chief Marketing Officer of the red-hot hydration brand, Liquid I.V.. Here are a few fun facts about Liquid I.V.: Founded only thirteen...

19 Feb 202556min

Super Bowl LIX Marketing Roundtable

Super Bowl LIX Marketing Roundtable

Welcome to our 2025 Super Bowl Roundtable bonus episode of The CMO Podcast! This is the sixth consecutive time we have done a Super Bowl roundtable session, and we think this episode is the best yet. ...

14 Feb 202549min

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