The CMO Podcast

The CMO Podcast

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is sponsored by Deloitte.

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Avsnitt(427)

The Creative Collisions Roundtable with the Black Executive CMO Alliance

The Creative Collisions Roundtable with the Black Executive CMO Alliance

Creative – it’s what all individuals, teams and companies strive to be. Today, the podcast welcomes guests from The BECA Playbook and BECA, the Black Executive CMO Alliance. BECA provides a safe and t...

5 Juli 202352min

Ken Favaro & Cait Lamberton | How Brand Building & Performance Marketing Can Work Together

Ken Favaro & Cait Lamberton | How Brand Building & Performance Marketing Can Work Together

Today’s episode is about one of the most difficult questions facing marketers today–how can brand building and performance marketing work better together? In the recently released May/June issue of th...

28 Juni 202358min

Margaret Molloy (Siegel + Gale) | How to Generate Pride as a CMO

Margaret Molloy (Siegel + Gale) | How to Generate Pride as a CMO

Today's guest on The CMO Podcast is Margaret Molloy, the Global Chief Marketing Officer at Siegel+Gale, one of the largest agencies focused on brand strategy, design, and brand experience. Siegel+Gale...

21 Juni 202358min

Nathaniel Ru (sweetgreen) | Expanding the Customer Experience Through Technology and Automation

Nathaniel Ru (sweetgreen) | Expanding the Customer Experience Through Technology and Automation

Today's guest on The CMO Podcast is Nathaniel Ru, Co-founder and Chief Brand Officer of sweetgreen, the fast-casual restaurant chain that serves creative, healthy salads. Fueled by the movement to rei...

14 Juni 202349min

Anton Vincent (Mars Wrigley North America) | The Importance of Driving Culture As A Brand

Anton Vincent (Mars Wrigley North America) | The Importance of Driving Culture As A Brand

Today's guest on The CMO Podcast is Anton Vincent, the President of Mars Wrigley North America. Anton oversees brands including M&Ms (Jim's favorite!), Skittles, Twix, Mars, 3 Musketeers, Snickers, Or...

7 Juni 20231h 6min

Jay Livingston (Shake Shack) | How Storytelling is Crucial to Brand Building

Jay Livingston (Shake Shack) | How Storytelling is Crucial to Brand Building

Jay Livingston is the the Chief Marketing Officer of Shake Shack. While we use the term "renaissance" man or woman too much, this week's guest truly fits the description. A graduate of Miami Universit...

31 Maj 20231h 1min

Freddie Adenuga & Kaitlin Loomis (Kellogg School of Management) | Insights from Future Marketing Leaders

Freddie Adenuga & Kaitlin Loomis (Kellogg School of Management) | Insights from Future Marketing Leaders

This is the final episode of a three-part series inspired by the 2023 Marketing Leadership Summit at the Kellogg School at Northwestern. The Summit is an annual gathering organized by Kellogg faculty ...

24 Maj 202344min

Karuna Rawal & Martha Williams (Nature's Fynd &  Egon Zehnder) | Brand Building Starts with Purpose

Karuna Rawal & Martha Williams (Nature's Fynd & Egon Zehnder) | Brand Building Starts with Purpose

Karuna Rawal is the Chief Revenue Officer and Chief Marketing Officer of Nature's Fynd and Martha Williams is a consultant with Egon Zehnder specializing in the retail and consumer sectors.This is the...

17 Maj 202351min

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