The CMO Podcast

The CMO Podcast

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is sponsored by Deloitte.

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Avsnitt(426)

Expedia × Profound | Competing in an AI-Driven Search World // With James Cadwallader and Daniel Shin Un Kang

Expedia × Profound | Competing in an AI-Driven Search World // With James Cadwallader and Daniel Shin Un Kang

We’re living through one of the biggest shifts in the internet since it began: a move from building content for people to building content for machines, on behalf of people. On this week’s episode, Ji...

4 Feb 1h 1min

The Consumer Insights Revolution with PepsiCo and Zappi | How to Turn Data Into Advantage

The Consumer Insights Revolution with PepsiCo and Zappi | How to Turn Data Into Advantage

In the first month of 2026, many leaders are recommitting to being more consumer-centric and more human — inside their organizations and in the market. This episode of The CMO Podcast is designed to h...

28 Jan 57min

Tim Ellis (NFL) | How the NFL Builds Culture, Not Just Fans

Tim Ellis (NFL) | How the NFL Builds Culture, Not Just Fans

With the NFL season in full swing and the Super Bowl just weeks away, Jim sits down with Tim Ellis, Chief Marketing Officer of the National Football League, for a timely conversation about leading one...

21 Jan 1h 2min

Norm de Greve (General Motors) | Driving into the Next Century

Norm de Greve (General Motors) | Driving into the Next Century

The auto industry is changing faster than ever, yet cars remain deeply personal, symbols of freedom, connection, and possibility. Few companies embody that spirit like General Motors, a brand that has...

14 Jan 42min

Live from CES: Human-Led AI and Brand Creativity with Yannick Bolloré

Live from CES: Human-Led AI and Brand Creativity with Yannick Bolloré

At CES 2026, the conversation around AI often swings between hype and fear — but for marketers the real question is far more grounded: How do you scale intelligence, creativity, and performance withou...

12 Jan 42min

Don McGuire (Qualcomm) | How Qualcomm Turned Snapdragon Into a $180B Innovation Brand

Don McGuire (Qualcomm) | How Qualcomm Turned Snapdragon Into a $180B Innovation Brand

When you think about the technology that connects our world—the phones in our hands, the cars we drive, the networks powering everything around us—there’s a good chance Qualcomm is behind it.Jim's gue...

7 Jan 49min

Andrew Robertson (BBDO) | How to Power Up Your Organization

Andrew Robertson (BBDO) | How to Power Up Your Organization

Some leaders talk about the power of creativity, and a select few leaders build a career proving it. Jim's guest this week is one of those. Andrew Robertson is the long-time leader of BBDO Worldwide, ...

31 Dec 202553min

Joon Silverstein (Coach) | From Legacy to Cultural Icon: How Coach Won Gen Z

Joon Silverstein (Coach) | From Legacy to Cultural Icon: How Coach Won Gen Z

Very few brands have reinvented themselves as successfully, or as culturally, as Coach. On this week's episode, Jim sits down with Joon Silverstein, Chief Marketing Officer of Coach, to unpack the bol...

22 Dec 202553min

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