The CMO Podcast

The CMO Podcast

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is sponsored by Deloitte.

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Avsnitt(428)

Gary Vaynerchuk (VaynerX) | The Importance Of Kind Candor

Gary Vaynerchuk (VaynerX) | The Importance Of Kind Candor

This week on The CMO Podcast, Jim Stengel is joined by Gary Vaynerchuk, popularly known on the internet as "Gary Vee." Gary is the Chairman of VaynerX, CEO of VaynerMedia and Creator and CEO of the NF...

27 Apr 202241min

Kathryne Reeves (Illumina) | Creating A "Say-Do" Culture

Kathryne Reeves (Illumina) | Creating A "Say-Do" Culture

Kathryne Reeves is the CMO of Illumina, the high-growth San Diego-based company on the cutting edge of unlocking the power of the genome. Most, if not all of you, have been touched by this company. Th...

20 Apr 202245min

Phil Cook (WNBA) | Excite Your Team

Phil Cook (WNBA) | Excite Your Team

Phil Cook is the CMO of the WNBA, the 26-year-old professional women’s basketball league. The WNBA is valued at more than a billion dollars with the teams included—42% owned by the WNBA, 42% by the NB...

13 Apr 202246min

Musa Tariq (GoFundMe) | Find Your Brand's Inherent Truth

Musa Tariq (GoFundMe) | Find Your Brand's Inherent Truth

Musa Tariq is the CMO of GoFundMe, the large crowdfunding platform which launched in 2010. Since its founding, 200 million people have used the platform to raise $15 billion for causes, events or peop...

6 Apr 202248min

Wes Nichols (March Capital) | The Power of Grit and Determination

Wes Nichols (March Capital) | The Power of Grit and Determination

Wes Nichols is a Partner at March Capital, as well as being an active investor and board advisor to public and private company CEOs. Wes is well-known in the CMO community as the co-founder and CEO of...

30 Mars 202239min

David Sandstrom (Klarna) | Create Marketing That's Worth Talking About

David Sandstrom (Klarna) | Create Marketing That's Worth Talking About

David Sandstrom is the CMO of Klarna, the fintech company founded in Sweden in 2005. Klarna offers products and services to consumers and retailers in payments, social shopping, and personal finance. ...

23 Mars 202248min

Sara Tervo (Express) | Re-Imagining Your Brand

Sara Tervo (Express) | Re-Imagining Your Brand

Sara Tervo is the EVP and CMO at Express, a dual gender apparel and accessories brand. Express has been the quintessential shopping mall brand for most of its 42-year history. The brand is putting tha...

16 Mars 202248min

Michelle Freyre (Clinique) | Authenticity Matters

Michelle Freyre (Clinique) | Authenticity Matters

Michelle Freyre is the Global Brand President of Clinique, the iconic skin care and makeup brand. Clinique was launched in 1968 as the world’s first allergy tested, fragrance free, dermatologist-devel...

9 Mars 202242min

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