The CMO Podcast

The CMO Podcast

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is a vYve Production.

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Avsnitt(439)

David Sandstrom (Klarna) | Create Marketing That's Worth Talking About

David Sandstrom (Klarna) | Create Marketing That's Worth Talking About

David Sandstrom is the CMO of Klarna, the fintech company founded in Sweden in 2005. Klarna offers products and services to consumers and retailers in payments, social shopping, and personal finance. ...

23 Mars 202248min

Sara Tervo (Express) | Re-Imagining Your Brand

Sara Tervo (Express) | Re-Imagining Your Brand

Sara Tervo is the EVP and CMO at Express, a dual gender apparel and accessories brand. Express has been the quintessential shopping mall brand for most of its 42-year history. The brand is putting tha...

16 Mars 202248min

Michelle Freyre (Clinique) | Authenticity Matters

Michelle Freyre (Clinique) | Authenticity Matters

Michelle Freyre is the Global Brand President of Clinique, the iconic skin care and makeup brand. Clinique was launched in 1968 as the world’s first allergy tested, fragrance free, dermatologist-devel...

9 Mars 202242min

Lorraine Twohill & Marvin Chow (Google) | Your Employees Are Your Richest Source of Ideas

Lorraine Twohill & Marvin Chow (Google) | Your Employees Are Your Richest Source of Ideas

Google veterans, Lorraine Twohill & Marvin Chow join Jim to discuss the most ubiquitous brand in the world, Google. Lorraine is the Chief Marketing Officer and Marvin is VP of Marketing at Google. Goo...

2 Mars 202241min

Kevin Keith (OrangeTheory Fitness) | Relevance Will Keep You Ahead Of The Competition

Kevin Keith (OrangeTheory Fitness) | Relevance Will Keep You Ahead Of The Competition

Kevin Keith is the Chief Brand Officer for Orangetheory Fitness, the 12-year-old high-growth brand founded in Boca Raton Florida by Ellen Latham, with the brand purpose to help people live longer, mor...

23 Feb 202250min

Super Bowl LVI Marketing Roundtable Discussion

Super Bowl LVI Marketing Roundtable Discussion

It's The CMO Podcast's third annual Super Bowl roundtable discussion where we break down the enormous amount of creativity, planning and thought that went into the branding moments consumers viewed du...

16 Feb 202242min

Russell Barnett (My/Mochi) | Your Reputation Precedes You

Russell Barnett (My/Mochi) | Your Reputation Precedes You

Russell Barnett is the Managing Director and Chief Marketing Officer of My/Mochi Ice Cream—you know, that delicious little ball of ice cream enrobed with Japanese mochi dough. My/Mochi has been making...

9 Feb 202251min

Morgan Flatley (McDonald's) | Risks Equal Rewards

Morgan Flatley (McDonald's) | Risks Equal Rewards

Morgan Flatley is the Global Chief Marketing Officer for McDonald’s, which is a brand that needs no introduction. McDonald’s is, of course, a fixture in culture—and has been a marketing trailblazer fo...

2 Feb 202250min

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