The CMO Podcast

The CMO Podcast

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is sponsored by Deloitte.

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Amanda Rassi (Kroger) | Rebranding Kroger

Amanda Rassi (Kroger) | Rebranding Kroger

Amanda Rassi is the Vice President of Marketing at The Kroger Co., the largest supermarket chain by revenue in the United States. She began working with the company as the Vice President of Analytics ...

6 Nov 201954min

Wendy Clark (DDB Worldwide) | Thick Skin and a Global Mindset

Wendy Clark (DDB Worldwide) | Thick Skin and a Global Mindset

Wendy Clark is the CEO of DDB Worldwide, one of the largest advertising companies in the world. She has nearly 30 years experience holding executive marketing positions with GSD&M, AT&T, and Coca-Cola...

30 Okt 201955min

Michael Fisher ( Cincinnati Children's Hospital) | Creating a Culture of Kindness, Care & Healthcare Innovations

Michael Fisher ( Cincinnati Children's Hospital) | Creating a Culture of Kindness, Care & Healthcare Innovations

Michael Fisher became the President and CEO of Cincinnati Children's Hospital Medical Center, a nonprofit, pediatric, academic medical center, in January 2010. It is one of the top 3 children's hospit...

23 Okt 201949min

Adam Symson (E.W. Scripps) | Podcasting is the Future of Journalism and Storytelling

Adam Symson (E.W. Scripps) | Podcasting is the Future of Journalism and Storytelling

Adam Symson is the president and CEO of The E.W. Scripps Company, which is a multi-media conglomerate based out of Cincinnati, Ohio, founded in 1878. E.W. Scripps is the parent company of, local TV st...

16 Okt 201952min

Stuart Aitken | Data-Driven Creativity

Stuart Aitken | Data-Driven Creativity

Stuart Aitken is the CEO of 84.51˚, a data science company that connects customers to brands. Prior to this role, Stuart was the CMO of arts and crafts company Michaels and the Global Vice President o...

9 Okt 201949min

Diana O'Brien (Deloitte) | Making an Impact that Matters

Diana O'Brien (Deloitte) | Making an Impact that Matters

If you've been with a company for just about 25 years you know a thing or two about the company's culture and values, which makes Diana O'Brien the ideal person to oversee Deloitte's marketing. She is...

2 Okt 201955min

Marc Pritchard (P&G) | A Force for Growth and Good

Marc Pritchard (P&G) | A Force for Growth and Good

For 37 years Marc Pritchard has been working for Procter & Gamble. After Marc graduated from Indiana University in 1982 he worked as a cost analyst for Procter & Gamble and now oversees their marketin...

25 Sep 20191h

Pete Blackshaw (Cintrifuse) | Utilizing and Building on Traditional Marketing

Pete Blackshaw (Cintrifuse) | Utilizing and Building on Traditional Marketing

Pete Blackshaw is an executive with an entrepreneurial spirit and a keen eye on marketing. He's the CEO of Cintrifuse, a company that utilizes networks to help launch startups. He was Brand Manager at...

18 Sep 201952min

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