The CMO Podcast

The CMO Podcast

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is a vYve Production.

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Avsnitt(437)

Heather Malenshek (Harley-Davidson) | For the Love of Motorcycles and Milwaukee

Heather Malenshek (Harley-Davidson) | For the Love of Motorcycles and Milwaukee

Heather Malenshek started to ride motorcycles at the age of 12 in the small village of Craigellachie, Scotland. That passion for riding and a knack for marketing led her to become the Chief Marketing ...

1 Jan 202052min

Diego Scotti (Verizon) | Collecting Experiences, Not Titles

Diego Scotti (Verizon) | Collecting Experiences, Not Titles

You could call it serendipitous that Diego Scotti would one day end up as VP of Global Advertising and Brand Management for American Express. As a child, AMEX quite literally saved him and his family ...

25 Dec 201950min

Alegra O'Hare (GAP) | The GAP Between Moving Quickly & Slowly Listening

Alegra O'Hare (GAP) | The GAP Between Moving Quickly & Slowly Listening

Alegra O'Hare is the CMO of the American clothing company, GAP. In this role, Alegra oversees global marketing including communications, retail, digital, social media and PR. In her first year in this...

18 Dec 201946min

Seth Solomons (Equinox) | Marketing The High Performance Lifestyle

Seth Solomons (Equinox) | Marketing The High Performance Lifestyle

Before Seth Solomons was named Equinox's CMO in May he was a loyal member for over a decade. With over 25 years experience in marketing and a serious interest in a high performance lifestyle he is the...

11 Dec 201952min

Selena Kalvaria (Away) | The Difference Between Marketing and Brand

Selena Kalvaria (Away) | The Difference Between Marketing and Brand

When you think of traveling, Selena Kalvaria wants you to think of Away. Selena is the SVP of Brand at Away, a luggage company that has now infiltrated almost every aspect of travel. Before Away, Sele...

4 Dec 201950min

David Rubin (The New York Times ) | NYT Is More Than Fit To Print

David Rubin (The New York Times ) | NYT Is More Than Fit To Print

David Rubin is Chief Marketing Officer at The New York Times. As CMO, he is responsible for all acquisition and performance marketing, which helps to grow The Times' digital consumer business. He has ...

27 Nov 201956min

Stephanie Buscemi (Salesforce) |Salesforce's New Era of Customer-Based Marketing

Stephanie Buscemi (Salesforce) |Salesforce's New Era of Customer-Based Marketing

Stephanie Buscemi traded her broadcasting ambitions for a career in marketing. After high profile marketing executive jobs at SAP and IHS Markit, she is currently Executive Vice President and Chief Ma...

20 Nov 201932min

Ralph Mitchell (Cincinnati Reds) | Marketing America's Pastime

Ralph Mitchell (Cincinnati Reds) | Marketing America's Pastime

Ralph Mitchell is the Vice President of Communications and Marketing at Cincinnati Reds, America's oldest professional baseball team. Ralph has been working with Reds for the past twenty years. In our...

13 Nov 201958min

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