The CMO Podcast

The CMO Podcast

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is sponsored by Deloitte.

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Avsnitt(426)

Elizabeth Rutledge (American Express) | The Customer at the Center of Everything

Elizabeth Rutledge (American Express) | The Customer at the Center of Everything

Jim's guest this week on The CMO Podcast is Elizabeth Rutledge, the Chief Marketing Officer of American Express. Elizabeth is a unique CMO–she has been at AmEx for her entire career of 35 years, and s...

2 Juli 202548min

The Creator Economy Roundtable with Brandon B, Kim Larson (YouTube) and Kenny Gold (Deloitte Digital)

The Creator Economy Roundtable with Brandon B, Kim Larson (YouTube) and Kenny Gold (Deloitte Digital)

We had a whirlwind five days in Cannes last week, bringing you our first of many live, in-person episodes recorded as part of the Cannes Lions Festival. And to kick it off, Jim is diving into a topic ...

25 Juni 202540min

The Day the Universe Changed with Mike Moynihan (Lego) and George Carey (Human-ology)

The Day the Universe Changed with Mike Moynihan (Lego) and George Carey (Human-ology)

You have probably noticed we are getting more provocative with our episodes and their titles. A few weeks ago we released an episode titled “Is Brand Purpose Dead.” Well this week’s episode takes it u...

18 Juni 20251h 2min

Carrie Palin (Cisco) | Powering An Inclusive Future For All

Carrie Palin (Cisco) | Powering An Inclusive Future For All

This week Jim's guest on The CMO Podcast is Carrie Palin, the SVP and Chief Marketing Officer of Cisco, the $55 billion by revenue tech leader, whose purpose is to leverage technology, people, and bro...

11 Juni 202556min

Kelley Puckett (goodr) | Sunglasses with the Permission to Be Unabashedly Yourself

Kelley Puckett (goodr) | Sunglasses with the Permission to Be Unabashedly Yourself

It’s officially summertime here in the U.S., and Jim welcomes a guest whose company truly embodies the spirit of the season. Kelley Puckett is the Chief Marketing Officer of goodr, a high-growth sungl...

4 Juni 202548min

Rah Mahtani (Alibaba.com) | Making It Easy to Do Business Anywhere

Rah Mahtani (Alibaba.com) | Making It Easy to Do Business Anywhere

This week Jim welcomes Rah Mahtani, the Head of Commercial Strategy US for Alibaba.com, the Chinese multinational technology company founded in 1999 by Jack Ma and 18 colleagues. Alibaba Group operate...

28 Maj 202547min

Is Brand Purpose Dead—or More Alive Than Ever? | Conversation with Kory Marchisotto (e.l.f.Beauty), Mark Ritson (Mini MBA), Lisa Materazzo (The Ford Motor Company) and Sara Carter (adam&eveDDB)

Is Brand Purpose Dead—or More Alive Than Ever? | Conversation with Kory Marchisotto (e.l.f.Beauty), Mark Ritson (Mini MBA), Lisa Materazzo (The Ford Motor Company) and Sara Carter (adam&eveDDB)

Do you think brand purpose is a tired idea that never truly had relevance in the world of branding and business? Or do you believe that having a brand purpose—and activating it in everything you do—is...

21 Maj 20251h 3min

Sofia Colucci (Molson Coors) | Uniting People Through Delicious Beverages

Sofia Colucci (Molson Coors) | Uniting People Through Delicious Beverages

We’re on the verge of summer, so you’re probably dreaming of that ice-cold beer—whether at the beach, the ballpark, or on your back porch. This week, Jim welcomes Sofia Colucci to the podcast. She’s t...

14 Maj 202551min

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