Google Ads is Updating Broad Match Modifier & Phrase Match Keywords
In episode 15 of The Crux, Riley Duncan, Robbie Bolog, and David Oltean discuss the recently announced Google Ads update that is phasing out Broad Match Modifier (BMM) keywords and altering Phrase Mat...
25 Feb 202124min
Want to Start a Podcast? Here's What We Learned in Our First Year
In episode 14 of The Crux, David Oltean and Jeremy Lopatin discuss the mistakes and successes they've had over the first year of recording a podcast. The discussion outlines the importance of defining...
1 Feb 202123min
Predicting Digital Marketing Trends in 2021
In episode 13 of The Crux, the Climb Marketing team reviews the major digital marketing shifts and news in 2020, and predicts upcoming trends and changes in 2021.
29 Dec 202028min
Preparing for Core Web Vitals
In episode 12 of The Crux, Climb Marketing's SEO team discusses Google's Core Web Vitals metrics, and offers tips for preparing websites for the Core Web Vitals rollout in May of 2021.
1 Dec 202026min
Planning Your 2021 Digital Marketing Budget
In this episode of The Crux, Jeremy Lopatin, Robbie Bolog, and David Oltean discuss how to determine and allocate your digital marketing budget for 2021 and some of the budgeting challenges caused by ...
28 Okt 202029min
Diagnosing Paid Search Accounts and Common Mistakes
In episode 10 of The Crux, Riley Duncan, Robbie Bolog, and David Oltean discuss where to start with diagnosing a search advertising account, and some of the most common mistakes within Google Ads acco...
29 Sep 202026min
Essential Google Analytics Skills for Digital Marketers
In episode 9 of The Crux, David Oltean and Robbie Bolog discuss their favorite features within Google Analytics and the essential measurement and analytics skills all digital marketers should have.
24 Aug 202026min
Staffing Your In-House Digital Marketing Team
In episode 8 of The Crux, David Oltean and Jeremy Lopatin discuss which digital marketing practices should be outsourced vs. kept in-house. Topics discussed include digital marketing strategy, content...
26 Juli 202029min
