The Exchange
Welcome to The Exchange, where the pulse of market research beats stronger, brought to you by industry veterans, Lenny Murphy and Karen Lynch. Every week, we take a look at the latest trends, insights, and discussions that are shaping the world of market research. Whether you're a professional looking to sharpen your skills or just curious about the dynamics of market landscapes, this podcast is your gateway to staying informed and ahead of the curve. Originally live every Friday across LinkedIn, YouTube, and Facebook, we've curated the best moments and key takeaways right here for you. Tune in to not just keep pace, but to lead in the ever-evolving market research arena.

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Avsnitt(64)

119 - What Happens When Machines Start Making Our Decisions?

119 - What Happens When Machines Start Making Our Decisions?

The innovation landscape in qualitative research is at a crossroads. AI moderation is gaining ground as a "good enough" alternative to traditional methods, promising efficiency but raising questions a...

9 Feb 43min

118 - When AI Takes the Wheel: The Future of Consumer Intelligence

118 - When AI Takes the Wheel: The Future of Consumer Intelligence

Karen and Lenny tackle the seismic shifts reshaping market research and consumer intelligence. From the Middle East's emergence as a technology powerhouse to AI tools that are compressing the entire p...

2 Feb 43min

117 - AI's Real Impact on Work, Ethics, and Human Partnership

117 - AI's Real Impact on Work, Ethics, and Human Partnership

Is AI a bubble ready to burst, or are we witnessing a revolution on par with the internet itself? This episode cuts through the noise with a $480 million investment story that reveals AI's true direct...

26 Jan 42min

116 - Speed to Impact: The Only Metric That Matters Now

116 - Speed to Impact: The Only Metric That Matters Now

The industry is moving faster than ever—and those who can't keep pace will be left behind. From Listen Labs' $69 million Series B to Google's invisible AI shopping agents, this episode unpacks what ha...

19 Jan 38min

115 - The Inflection Point: AI Integration, Data Revolution, and What's Next

115 - The Inflection Point: AI Integration, Data Revolution, and What's Next

The research and technology landscape is transforming rapidly. This conversation captures the shifts that matter most: major industry conferences offering career-defining opportunities, AI-powered dev...

9 Jan 41min

114 - 2025 Wrapped: The AI Moments That Actually Mattered

114 - 2025 Wrapped: The AI Moments That Actually Mattered

AI is reshaping business faster than many predicted, but not always in expected ways. This year-end recap explores the paradoxes that emerged as automation took hold: shoppers guided by AI are 30% mor...

22 Dec 202538min

113 - Why AI Is Forcing Market Research to Reinvent Itself

113 - Why AI Is Forcing Market Research to Reinvent Itself

Market research is undergoing its most dramatic transformation in decades—and the changes are accelerating. Major consultancies are pouring money into AI-powered research platforms that blend syntheti...

15 Dec 202541min

112 - Why AI in Market Research Is Here to Stay

112 - Why AI in Market Research Is Here to Stay

AI is no longer coming to market research—it's already here, and the money is following. From Blue Pill's $6 million bet on digital twins to conversational AI conducting qualitative interviews, the in...

8 Dec 202536min

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