111 - Is Your Research Career AI-Proof? What You Need to Know Now
The insights industry faces an existential moment: adapt to AI or become irrelevant. This episode cuts through the hype to explore what really matters—why selling process is dead, how to differentiate...
24 Nov 202542min
110 - The Research and AI Trends You Need to Watch!
The market research industry is at a turning point. Strategic mergers and AI-powered tools are streamlining workflows, while verified spending data exposes a troubling gap between what consumers say a...
17 Nov 202536min
109 - Why Human Judgment Matters More Than Ever in the Age of AI
The market research world is being reshaped from every angle. Amazon's lawsuit over AI shopping agents, major CPG consolidation, and the death of traditional SaaS pricing models signal that the old pl...
10 Nov 202544min
108 - Are You Ready for the AI Marketing Revolution?
Holiday shopping is getting personal—54% of consumers are now buying gifts for themselves, signaling a major shift in how we approach seasonal spending. But that's just the beginning. From critical op...
3 Nov 202537min
107 - Leadership, Innovation, and the AI Shift: What’s Next for the Insights Industry
The insights industry is evolving fast—and not everyone will keep up. This episode tackles leadership transitions at the Insight Association, the shift from AI hype to proven results, and new competit...
27 Okt 202543min
106 - Why AI Still Needs Us (More Than We Think)
IIEX.AI revealed a paradox: while AI tools advance at breakneck speed, successful implementation still depends on human judgment and organizational culture. Most companies remain stuck in experimental...
21 Okt 202541min
105 - Rethinking Research: AI, Ethics, and the Human Factor
AI is rewriting the rules — and everyone wants in. This week, Karen Lynch and Lenny Murphy dive into the wave of change sweeping through the insights industry. From a record-breaking AI event drawing ...
13 Okt 202539min
104 - AI, Investment, and the Future of Insights: A Conversation with Niels Schillewaert
Market research is in the middle of a transformation. Investors are betting big on AI platforms while startups give away services that used to be premium offerings. AI can now create fake videos and s...
6 Okt 202540min
