Episode 2: Your 2026 Roadmap
Episode 2 is OUT NOW! Building Your 2026 Roadmap: Reverse Engineering for SuccessMost owners pick a number and hope. Smart owners reverse engineer it.In this episode, Fitz & Franson break down how to ...
25 Nov 202550min
Week 1: Planning & Budgeting for Growth — The Numbers Every Dealer Must Know
Welcome to Week 1 of Dealer Growth: The 6-Week Plan — the Fitz & Franson series built to help home-improvement and concrete-coatings business owners grow smarter, calmer, and more profitably.In this e...
18 Nov 202545min
Stop Scaring your Customers! 😱 AJ Wilson
Stop scaring your customers with fees and confusing financing. AJ Wilson breaks it down. Fitz and Franson sit down with AJ Wilson from Penntek to expose one of the biggest sales killers in home improv...
13 Nov 202537min
Steve Dodge: Building Culture, Letting Go of Control & Creating a Business That Lasts
What does it really take to build a business that outlives you?In this episode, Fitz & Franson sit down with Steve Dodge, owner of Platinum Concrete Coatings in Forest Hill, Maryland, to unpack what h...
11 Nov 202540min
Pick Up the Shovel | The Mindset Every Leader Needs When Everything Falls Apart.
When everything feels like it’s falling apart, leaders have two options — sit in the mess or pick up the shovel.In this episode, Fitz & Franson talk about what it really means to take ownership when t...
4 Nov 202540min
You Can’t Outwork Chaos | Emotional Intelligence for Real Leaders
In this episode, Fitz and Franson break down emotional intelligence in leadership for business owners, sales leaders, and anyone managing people in high-stress environments. From the “Fantasy Football...
28 Okt 202535min
FFS - Setting Goals
Most people have great ideas about where they want to go — but few have a real plan to get there. In this episode of The Fitz & Franson Show, Matt and Jay break down the truth about goal setting, why ...
16 Okt 202539min
FFS - What makes a GREAT AD
What separates a winning ad from one that flops? In this episode, Fitz and Franson break down the psychology, strategy, and structure behind ads that actually convert. From understanding the homeowner...
9 Okt 202544min
