The FMCG Marketing Daily

The FMCG Marketing Daily

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.

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Avsnitt(157)

The FMCG Marketing Daily — July 04, 2026

The FMCG Marketing Daily — July 04, 2026

The FMCG Marketing Daily — July 04, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Unilever's Marmite has pulled off a live brand name ch...

4 Juli 6min

The FMCG Marketing Daily — July 03, 2026

The FMCG Marketing Daily — July 03, 2026

The FMCG Marketing Daily — July 03, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Unilever's Dove Men+Care is using a live product refor...

3 Juli 6min

The FMCG Marketing Daily — July 02, 2026

The FMCG Marketing Daily — July 02, 2026

The FMCG Marketing Daily — July 02, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • The Mazola owner is publicly attributing a shrinking U...

2 Juli 6min

The FMCG Marketing Daily — July 01, 2026

The FMCG Marketing Daily — July 01, 2026

The FMCG Marketing Daily — July 01, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Tango is betting that reviving 'You Know When You've B...

1 Juli 6min

The FMCG Marketing Daily — June 30, 2026

The FMCG Marketing Daily — June 30, 2026

The FMCG Marketing Daily — June 30, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Dr. Beckmann is turning a textile waste insight — whit...

30 Juni 6min

The FMCG Marketing Daily — June 29, 2026

The FMCG Marketing Daily — June 29, 2026

The FMCG Marketing Daily — June 29, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • SheaMoisture's Silk Press in a Bottle campaign shows h...

29 Juni 6min

The FMCG Marketing Daily — June 28, 2026

The FMCG Marketing Daily — June 28, 2026

The FMCG Marketing Daily — June 28, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Heineken's documentary-style campaign work powered LeP...

28 Juni 7min

The FMCG Marketing Daily — June 27, 2026

The FMCG Marketing Daily — June 27, 2026

The FMCG Marketing Daily — June 27, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • A senior leadership departure at Coca-Cola's most impo...

27 Juni 6min

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