The FMCG Marketing Daily

The FMCG Marketing Daily

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.

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Avsnitt(156)

The FMCG Marketing Daily | Heineken, Duvel 'eyeing Belgium's Haacht Brewery' | Skechers shifts big chunk of global | Kate Spade focused on 'reigniting the

The FMCG Marketing Daily | Heineken, Duvel 'eyeing Belgium's Haacht Brewery' | Skechers shifts big chunk of global | Kate Spade focused on 'reigniting the

The FMCG Marketing Daily — July 19, 2026 In this episode: • Two European beer majors are reportedly circling a Belgian independent brewer, signalling continued consolidation pressure in the craft and...

19 Juli 6min

The FMCG Marketing Daily | Coca-Cola suspends Fairlife production after ransomware | Coffee Mate stirs up summer fling | Walmart reveals soccer fans' World Cup

The FMCG Marketing Daily | Coca-Cola suspends Fairlife production after ransomware | Coffee Mate stirs up summer fling | Walmart reveals soccer fans' World Cup

The FMCG Marketing Daily — July 18, 2026 In this episode: • A ransomware attack has forced Coca-Cola to halt production at its premium dairy brand Fairlife, exposing how cyber risk is now a front-lin...

18 Juli 6min

The FMCG Marketing Daily | Ben & Jerry's Foundation says operations | How Dollar Shave Club uses generative | Brown-Forman faces big questions as CEO

The FMCG Marketing Daily | Ben & Jerry's Foundation says operations | How Dollar Shave Club uses generative | Brown-Forman faces big questions as CEO

The FMCG Marketing Daily — July 17, 2026 In this episode: • The funding crisis at Ben & Jerry's Foundation puts the brand's activist identity and purpose-led positioning under direct threat — a live ...

17 Juli 6min

The FMCG Marketing Daily | Neutrogena puts science above virality with | UK's CMA Launches Merger Inquiry Into | Spirits veteran to join UK firm

The FMCG Marketing Daily | Neutrogena puts science above virality with | UK's CMA Launches Merger Inquiry Into | Spirits veteran to join UK firm

The FMCG Marketing Daily — July 16, 2026 In this episode: • Neutrogena is deliberately rejecting the viral content playbook in favour of science-led credibility — a direct counter-positioning move in...

16 Juli 6min

The FMCG Marketing Daily | New oral care brand Ozen aims | Henkell Freixenet launches RTDs under I | Brands won this season of 'Love

The FMCG Marketing Daily | New oral care brand Ozen aims | Henkell Freixenet launches RTDs under I | Brands won this season of 'Love

The FMCG Marketing Daily — July 15, 2026 In this episode: • A new oral care challenger brand built inside Mother's startup incubator is coming for the shelf space dominated by Colgate and Unilever's ...

15 Juli 6min

The FMCG Marketing Daily | Your brand might be invisible to | Renovation works best before it's needed | UK's Cawston Press expands shelf-stable range

The FMCG Marketing Daily | Your brand might be invisible to | Renovation works best before it's needed | UK's Cawston Press expands shelf-stable range

The FMCG Marketing Daily — July 14, 2026 In this episode: • A new analysis warns that FMCG brands optimised for search and social may be structurally absent from AI-generated recommendations — a visi...

14 Juli 6min

The FMCG Marketing Daily — July 13, 2026

The FMCG Marketing Daily — July 13, 2026

The FMCG Marketing Daily — July 13, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • A senior Diageo executive crossing into an independent...

13 Juli 6min

The FMCG Marketing Daily — July 12, 2026

The FMCG Marketing Daily — July 12, 2026

The FMCG Marketing Daily — July 12, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • A major French spirits group makes a full acquisition ...

12 Juli 6min

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