How Paddy Power hijacked the World Cup with Lee Price, former Head of Mischief at Paddy Power
This week we're talking to Lee Price, former Head of Mischief at Paddy Power. During his time with the bookmaker, Lee was responsible for Rainbow Russians, Paddy Power's campaign for the 2018 World Cu...
5 Dec 202228min
Alexi Lalas: Signing Beckham at Galaxy | USA '94 | Growing US soccer's brand | USMNT World Cup predictions
This week on the Footballco Business Podcast is a 2022 World Cup Special with former US international and Fox Sports broadcaster Alexi Lalas. Alexi discusses USA '94 and how both fans and the media tr...
17 Nov 202245min
Football Manager 2023 - The story behind the marketing of Football Manager, from working with Gundogan to the power of YouTubers
This week on the Footballco Business Podcast we're speaking to Alan Granger, Head of Brand and Marketing and Sports Interactive, the developer being the hugely successful Football Manager games. Speak...
7 Nov 202240min
Union Berlin - How Germany's coolest club is being successful while avoiding gentrification
This week we're speaking to Union Berlin's Christian Arbeit, a man who as well as being the club's communications officer is also their stadium announcer and possibly their biggest fan. We talk to Ch...
26 Okt 202232min
Focusing on local fandom and what makes USL different to MLS in US Soccer
This week we're speaking to Greg Lalas, Chief Marketing Officer of the fastest-growing soccer league in the world, the United Soccer League. Greg talks us through the US' relationship with football an...
11 Okt 202239min
How UEFA will reach young fans with the Women's Euro 2022 ft. Kayleigh Grieve of UEFA
With the UEFA Women's Euro 2022 kicking off this month it felt like the perfect time to sit down with Kayleigh Grieve, Women's Football Marketing Manager at UEFA to discuss the forthcoming showcase e...
6 Juli 202244min
Ben Black's advice for brands on TikTok and working with creators
On this week's Footballco Business Podcast Alex Manby welcomes TikTok content creator Ben Black. Ben was an early adopter of TikTok (back when it was called Musically) and has gone on to build a huge ...
15 Juni 202234min
Growing the FA Cup with young fans ft. the FA's Ryan Armstrong
This week on the Footballco Business Podcast it is all about the most famous of all football competitions, the Emirates FA Cup, as it celebrates the 150th anniversary of the first-ever FA Cup Final. O...
10 Maj 202232min
