DAZN's strategy for growing women’s football fandom with the Women's Champions League
This week on the Footballco Business Podcast we're talking about the Women's Champions League with DAZN's VP of rights partner relations, Katie Smith. Alex and Kate also discuss DAZN's plans for women...
2 Maj 202230min
How clubs become bigger than football with LAFC, Wolves, Sabrina Comms & BOL
We're off to Miami for this episode of The Footballco Business Podcast as we step on stage at Soccerex Americas with Wolves, LAFC, Sabrina Carroza and BOL all discussing how soccer clubs need to look ...
20 Apr 202250min
How Atlanta United create soccer fan culture and engagement from the ground up
Darren Eales, president of MLS team Atlanta United joins us to talk about creating a soccer team from scratch in a city dominated by major sports and growing to pack out the Mercedes Benz Arena. Darre...
6 Apr 202237min
MUNDIAL and the role of football magazines in a digital age with Co-Founder Owen Blackhurst
For many football fans who look back on the 90s with fond memories, MUNDIAL magazine is somewhat of a bible. For those who work in the print industry, it is a blueprint. A beautiful magazine with well...
16 Mars 202235min
Juventus - TikTok, Twitch and announcing Dusan Vlahovic with Mike Armstrong, CMO at Juventus
On this show, we're talking to Mike Armstrong, chief marketing officer for Italian football giants, Juventus. We're focusing on the club's success on TikTok and Twitch, the content that worked best, t...
2 Mars 202227min
The Iniesta Effect and growing J League abroad with Kei Koyama, Global Business Officer at J League
Alex Manby sits down with J League's global business officer, Kei Koyama to talk about the future of the competition and how a domestic football league, such as Japan’s J League, grows its brand and s...
8 Feb 202225min
How brands can win with women’s football ft. Nora Henriksson of Media.Monks
We're looking at the world of digital innovation in women's football and how brands can better understand and activate in this space. To do this. we're speaking to Nora Henriksson head of sport and ma...
18 Jan 202238min
Behind Inter Milan's new IM Inter brand and rebranding the club for the digital age
We're speaking with Luca Danovaro, chief marketing officer at Inter Milan, about how the club went about their re-brand, navigating that relationship with the fans and what the future holds for one of...
4 Jan 202229min
