Steps to Gym Owner Freedom | Ep 23
"The highest and best use of your time is to sell." Today, Alex (@AlexHormozi) discusses steps to achieve freedom as a gym owner, including hiring trainers and administrative assistants, and focusing ...
17 Sep 20177min
How to Sell Expensive Stuff Part 3 | Ep 22
"The last piece that you need to overcome is limiting beliefs." Today, Alex (@AlexHormozi) discusses the two questions of persuasion for selling a product or service and the importance of overcoming l...
5 Sep 201711min
How to Sell Expensive Stuff Part 2 | Ep 21
"Is that worth it to you?” Today, Alex (@AlexHormozi) discusses the two main questions about sales that are essential to understanding the nature of persuasion. He breaks down how to build value for e...
30 Aug 201710min
How to Sell Expensive Stuff Pt. 1 | Ep 20
“What would you need to believe me?"Today, Alex (@AlexHormozi) discusses the importance of selling the promise and the journey, rather than the process itself. He also touches on the concept of increa...
25 Aug 20177min
First 10 Seconds of Your Phone Call | Ep 19
"Within the first 10 seconds. I've already built more rapport than most people do." Today, Alex (@AlexHormozi) shares useful tips on how to increase sales through phone calls, including using an autom...
23 Aug 20175min
Take-Aways From Our 30k Mastermind | Ep 18
"Retention is the reason that you can't grow." Today, Alex (@AlexHormozi) talks about the importance of retention in the gym business and shares insights from a recent weekend meeting with gym owners....
19 Aug 20179min
Speed is King | Ep 17
"The moment that someone opts in for something, that is the moment that their need was highest." Today, Alex (@AlexHormozi) highlights the importance of creating a need in a customer's life in order t...
15 Aug 20177min
The Story of the Ham & Garlic | Ep 16
"You gotta give 'em what they want in order to be able to give them what they need." Today, Alex (@AlexHormozi) introduces the concept of "the ham and the garlic" as a way to attract and create new cu...
9 Aug 20178min
