The Google Ads Podcast

Struggling with Google Ads performance? In this client case study, our Google Ads and Meta Ads experts, Nick Ewing, Glen Wilson, and Melissa Nodding, break down how to use KPIs to spot what's going wrong—from high CPAs to low ROAS. Watch as the team analyzes through real metrics, and the exact fixes they recommend, like performance creative, better email marketing, and landing page optimization to reduce customer acquisition costs and scale the account.Related videos:💰 Boost ROI: Using KPIs to Diagnose Meta & Google Ads Issues Like a Pro • 💰 Boost ROI: Using KPIs to Diagnose M... 💣 Free Media Efficiency Ratio (MER) Tracker Sheet: • 💣 Free Media Efficiency Ratio (MER) T... 💣 The Key Performance Indicators (KPIs) You Should Share to Clients: • 💣 The Key Performance Indicators (KPI... 📊 The KPI For Measuring Brand Lift: • 📊 The KPI For Measuring Brand Lift 📊 The Most Important Marketing KPI You’re Not Measuring: Cost Per Content: • 📊 The Most Important Marketing KPI Yo... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDRRb2lwMTFYem1ITmFCUzY5MXdoaFBnUFpmd3xBQ3Jtc0tuOXFMWDJ3ZTkyNjdQR3pxMTlvM3VXeEZ5aGVqdVdRTk1YRUpnZ01ZQ3ZfQUxKdXpsc2oyNFR3ODczWXkwY2p3VXdKTkVZd2pPMU05V0VKQmVsVmROTmVKWXlDYy1hYVhCZ0hvbm9Hcm4zVE5MRDd5NA&q=https%3A%2F%2Fsol8.com%2Fbook%2F&v=9htKRhkNZng" rel="noopener noreferrer"...

17 Maj 18min

Discover how custom labels work in Google Ads. Our Account Manager, Tressy Dsouza, talks about how long custom labels take to activate, how to use multiple labels for advanced product segmentation, and what happens if your product titles change. She also highlights the best practices for setting up dynamic feed rules that automatically adjust as your product data evolves.Our Marketing Director, Bryan Caranto, asks our Google Ads experts your questions! So don't hesitate to type away in the comment section below.Connect with Tressy on LinkedIn: / tressy-dsouza-81964784 Related video :🔥 How to Create Custom Labels Using Google Merchant Center: • 🔥 How to Create Custom Labels Using G... 0:00 Intro0:18 Custom Labels in Google Ads Activation Time, Using Multiples & What If Product Titles Change1:52 How to use multiple custom labels2:51 What happens to my custom labels if my product titles change?👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: <a...

12 Maj 5min

Struggling with ad performance on Meta or Google Ads? Learn to use Key Performance Indicators (KPIs) to diagnose and solve ad account issues. In this video, our Meta Ads Manager, Nick Ewing, breaks down two practical models that aim to optimize budget allocation, improve CPA, and hit your revenue goals. Watch this video now.Related videos:💣 Free Media Efficiency Ratio (MER) Tracker Sheet: • 💣 Free Media Efficiency Ratio (MER) T... 💣 The Key Performance Indicators (KPIs) You Should Share to Clients: • 💣 The Key Performance Indicators (KPI... 📊 The KPI For Measuring Brand Lift: • 📊 The KPI For Measuring Brand Lift 📊 The Most Important Marketing KPI You’re Not Measuring: Cost Per Content: • 📊 The Most Important Marketing KPI Yo... 0:00 Intro0:18 Boost ROI: Using KPIs to Diagnose Meta & Google Ads Issues Like a Pro1:45 Version 1: Calculating ad spend based on set Average Order Value (AOV) and Cost Per Acquisition (CPA)3:13 Version 2: Works from a set budget to determine the cost distribution needed to meet revenue goals6:26 Solving AOV and CAC issues👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: <a...

8 Maj 9min

Our Google Ads Aficionados share their experiences with Google’s generative AI, and spoiler: the results aren’t great. This includes the lack of control over Google’s automatic asset creation tool. They also talk about other AI developments like Grok, the AI model by Elon Musk. Watch this video as Colby, Usama, and Glen discuss (with skepticism and excitement) the future of marketing with AI.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / usama-khan-mk Colby Doyle: / colbycdoyle Glen Wilson: / glenmwilson Curry, Cheese, and Vegemite: The Google Ads Aficionados videos: • Curry, Cheese, & Vegemite: The Google... Related videos:🚀 The Future of Marketing with AI: Tools to Look Out for in 2025: <a href="https://www.youtube.com/watch?v=Cf8SxxVwTc4" rel="noopener noreferrer"...

26 Apr 17min

In the second part of the Google Ads Attribution Settings series, our Google Ads Aficionados discuss the complexities of using custom goals, conversion actions, and emerging attribution options. They share how to make better decisions to help boost your campaign performance with the attribution settings. They also talk about the issue of attribution and how to adapt now that attribution is becoming more complicated in this multi-device, multi-platform world of digital marketing. Watch the video now.Watch Part 1 here: • 💣 Google Ads Attribution Settings Exp... Related videos:🔥 John’s Recommended Multi-Touch Attribution Tool: • 🔥 John’s Recommended Multi-Touch Attr... ❌ Google Is Phasing Out 4 Attribution Models Starting This June 2023: • ❌ Google Is Phasing Out 4 Attribution... 🔥 John’s Recommended Multi-Touch Attribution Tool: • 🔥 John’s Recommended Multi-Touch Attr... 🚀 Unlocking Your Marketing Success: When To Invest In An Attribution Tool: • 🚀 Unlocking Your Marketing Success: W... 🔥 How to Solve the Google Ads Attribution Problem Caused by Performance Max: • 🔥 How to Solve the Google Ads Attribu... Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / usama-khan-mk Colby Doyle: <a...

24 Apr 10min

Learn about the three main attribution settings in Google Ads: click-through, engage-view, and view-through. In this episode of Curry, Cheese, and Vegemite, our Google Ads Aficionados discuss the purpose of each setting and how to apply them based on your business goals and campaign types. They also share the importance of adjusting the attribution window to count conversions accurately. Watch this video now.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / usama-khan-mk Colby Doyle: / colbycdoyle Glen Wilson: / glenmwilson Curry, Cheese, and Vegemite: The Google Ads Aficionados videos: • Curry, Cheese, & Vegemite: The Google... Related videos:❌ Google Is Phasing Out 4 Attribution Models Starting This June 2023: <a href="https://www.youtube.com/watch?v=5q93EYdGA2s&pp=0gcJCR0AztywvtLA" rel="noopener noreferrer"...

16 Apr 21min

Learn how Google Gemini Advanced can help you from writing effective ad copy, creating search terms, audience targeting, to automating your shopping feed. Watch this video now.In this episode of Curry, Cheese, and Vegemite (without the Curry), Colby and Glen talk about the power of Google Gemini Advanced in making copywriting smarter and faster to scale your campaigns. They also share some Google Ads updates and their initial insights.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / usama-khan-mk Colby Doyle: / colbycdoyle Glen Wilson: / glenmwilson Curry, Cheese, and Vegemite: The Google Ads Aficionados videos: • Curry, Cheese, & Vegemite: The Google... 0:00 Intro0:33 Copywriting Made Faster & Smarter with Google Gemini Advanced<a...

11 Apr 26min

In this episode of Curry, Cheese, and Vegemite (without the Curry), Colby and Glen share their insights on the shift from Video Action Campaigns to Demand Gen. They also talk about the penalties from Google for marketers using misleading landing pages. Learn more about the Google Ads updates and how you can prepare as a marketer, watch the video now.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / Colby Doyle: / Glen Wilson: / Curry, Cheese, and Vegemite: The Google Ads Aficionados videos: • Curry, Cheese, & Vegemite: The Google... Related videos:💣 Google Ads Update Reaction: Video Action Campaigns Are Being Upgraded to Demand Gen?! <a href="https://www.youtube.com/watch?v=rsoILNx5ycs" rel="noopener noreferrer"...

9 Apr 6min