The Google Ads Podcast

Want to get the most out of your Google Ads campaigns? The key to success may lie in mastering your Media Efficiency Ratio (MER). In this video, John shares what MER is and how you can use it to optimize your campaigns and drive better results. By understanding and mastering MER, you can make data-driven and calculated decisions about your ad spend and see improved performance in your campaigns. Don't miss this opportunity to learn the secret to Google Ads success, watch the video now!0:00 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER)6:49 The first indicator that you’re losing conversions14:55 Looking at the “All Cash In, All Cash Out” method24:18 Factors to consider when knowing your MER 34:06 Turning off Performance Max and running Standard Shopping instead43:18 Quick way to calculate MER Join John Moran every Friday at 1:00 PM PT for a LIVE Google Ads deep dive! Got a specific topic you want John to cover? Just let him know during the live chat! Don't miss out on this opportunity to get your Google Ads questions answered and learn from the pro. 🔥🔥🔥 See you on Friday! Be a member of our channel by clicking the JOIN button to access the Live Q&A member chat.This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information.

13 Feb 202355min

John reveals how he was able to scale campaigns from $15K to $100K in just one year by focusing on conversion paths.A conversion path is the series of steps a customer takes on their journey from being a website visitor to making a purchase. By understanding where customers are dropping off and making necessary improvements, you can increase the efficiency of your Google Ads campaigns and see better results.Watch this video to learn about:- What conversion paths are- Why identifying and optimizing your conversion path is crucial to the success of your campaign- Average cost is not equal to average cost-per-click (CPC)- The power of equal marketingPS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related videos:💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER) https://youtu.be/baI1V4L6zs8🎯 Setting Campaign Goals and ROAS | Google Ads Basics Part 3 https://youtu.be/3p-hzIaZO98🎯 Guide to Tracking Conversions for Google Ads Supplementary Campaigns: https://youtu.be/vlj3PXeiN0M 0:00 Intro0:36 Conversion Paths: The Secret to Scaling Campaigns3:23 Average cost is not equal to average CPC8:08 Why you should master your conversion path11:50 How to track your conversion path17:57 Massive amount of equal marketing20:26 Job opportunities in the best Google Ads agency on the planetJoin John Moran every Friday at 1:00 PM PT for a LIVE Google Ads deep dive! Got a specific topic you want John to cover? Just let him know during the live chat! Don't miss out on this opportunity to get your Google Ads questions answered and learn from the pro. 🔥🔥🔥 See you on Friday! Be a member of our channel by clicking the JOIN button to access the Live Q&A member chat.This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): <a href="https://www.youtube.com/watch?v=oXoFn7dUvL8&t=0s" rel="noopener...

11 Feb 202322min

John reveals how Performance Max campaigns share traffic and why this is a problem especially if you have a lot of asset groups. He then shares how you can manage this PMax issue.John shares his expertise on how to optimize your Performance Max campaigns for maximum success. He covers the important considerations for managing overlap between different PMax ads and asset groups. He also goes beyond the basics to share advanced strategies for tracking conversions and measuring the effectiveness of your campaigns. Whether you're a seasoned advertiser or just starting out, this video is packed with valuable insights and tips for improving your campaign performance.0:00 Intro 0:40 Managing Performance Max Asset Groups3:22 Why remarketing is an issue in Performance Max campaigns8:45 Creating a maximum of three asset groups in Performance MaxPS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related videos:🕸️ Expert Tips for Managing Campaign Overlap in Google Ads | Google Ads Basics Part 4 https://youtu.be/xPCeRRAwdDI Got a specific topic you want John to cover? Let him know in the LIVE Google Ads deep dive every Friday (1 PM PT)! Don't miss out on this opportunity to get your Google Ads questions answered and learn from the pro. Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. See you on Friday!This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... Have a budget that's less than $5,000/month? If so, check out our sister agency <a...

9 Feb 202312min

John shares what you need to know before running Local Ads- the pros, cons, why you should run them, and how you can run them with ease. He also shares how he explains to clients how local ads can help their business grow, and so much more!PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related videos:Google Ads For Local Businesses With Small Budgets: https://youtu.be/ZsYcP8KvJvQ👎 Local Campaigns Upgrades to Performance Max | Live Q&A to Scale Your Business Through Google Ads: https://youtu.be/HeebfNxsBYc😵‍💫 Why Local Services Ads (Lead Generation for Local Customers) Are Difficult To Scale | Live Q&A: https://youtu.be/9Ge2kxteT-YGot a specific topic you want John to cover? Let him know in the LIVE Google Ads deep dive every Friday (1 PM PT)! Don't miss out on this opportunity to get your Google Ads questions answered and learn from the pro. Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. See you on Friday!This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... Have a budget that's less than $5,000/month? If so, check out our sister agency https://www.starterppc.com where you can get Google Ads management for a fraction of the cost!🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: <a...

7 Feb 20235min

John guides you through the steps to properly track conversions for your supplementary campaigns. He also shares the common mistakes with Google Ads conversion tracking and how you can avoid them.0:00 Intro0:33 Guide to Tracking Conversions for Google Ads Supplementary Campaigns 9:19 Setting up custom columns11:30 Work with the best Google Ads agency on the planet15:28 Keep this link handy!PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Optimize your Video campaign for more conversions: https://support.google.com/google-ads...Got a specific topic you want John to cover? Let him know in the LIVE Google Ads deep dive every Friday (1 PM PT)! Don't miss out on this opportunity to get your Google Ads questions answered and learn from the pro. Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. See you on Friday!This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... Have a budget that's less than $5,000/month? If so, check out our sister agency <a...

5 Feb 202315min

Are you tired of seeing poor results from your Google Ads campaigns? In this video, John takes a deep dive into a Google Ads account to identify areas for optimization. From analyzing inactive products to understanding why they may still be showing up in remarketing efforts, John covers it all. Don't let your Google Ads account underperform any longer, watch now to learn how to optimize for success!0:00 Intro0:34 Google Ads Account Optimization5:53 Why an inactive product is still remarketing12:09 Work with the best Google Ads agency on the planetDo you have a burning question about Google Ads that you’re dying to ask John and Glen ⁉️🔥 Ask them in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... Have a budget that's less than $5,000/month? If so, check out our sister agency https://www.starterppc.com where you can get Google Ads management for a fraction of the cost!🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead

3 Feb 202316min

Are you struggling to make sense of your Google Ads data? It can be tough to understand how your campaigns are performing when the numbers just don't seem to add up. But don't worry - we're here to help! In this video, John will demystify Google Ads data and show you the best way to measure the success of your campaigns.Not only that, but he'll also share his expert insights on how to analyze your campaign results accurately using Analytics. And if you've been experiencing a discrepancy in your Google Ads data, he'll explain why this might be happening and how you can use data analysis to make better, more informed decisions. So hit play and let's get started!PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related videos:How to Measure Success in Google Ads: https://www.youtube.com/playlist?list...👀 Are My YouTube Campaigns Working?! https://youtu.be/YqYAMJDZaok🚀 Google Ads Basics: How to Track Conversions https://youtu.be/KiPVfGWBtdg 🔥 Hack to Increase Conversions in Video Campaigns https://youtu.be/uiOkrQU_3Nc 0:00 Intro | Google Ads Data Demystified0:36 How to Measure the Success of Your Supplementary Campaigns Accurately6:05 Analyzing the Solutions 8 Google Ads account12:50 We’re missing 5X the leads reported on Google Ads?!15:24 Work with the best Google Ads agency on the planet17:48 Performance Max seems to make it difficult to analyze results easily20:05 Tool to use for data analysisDo you have a burning question about Google Ads that you’re dying to ask John and Glen ⁉️🔥 Ask them in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): <a...

1 Feb 202321min

GTINs are a crucial part of eCommerce, but using them incorrectly can have serious consequences for your business. In this quick guide on using Global Trade Item Numbers (GTINs) in Google Shopping, John dives into the dark side of GTINs and shows you how to avoid the common pitfalls. He also explains how using the same GTIN on Amazon and Google Shopping can benefit your business and when using SKUs instead is better. Whether you're a business owner or a Google Ads agency owner, this episode can give you the knowledge you need to use GTINs effectively.PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related videos:GTIN / UPC codes: The Most Important Thing to Do Before Running Google Ads Smart Shopping: https://youtu.be/Fjw4aje3Oss 🛒 Boost Sales With These Google Shopping Feed Optimization Tips: https://youtu.be/zi-EiSR6k9c🛒 Learn About GTINs for Google Ads With Shane Morris of GS1 US: https://youtu.be/j67Xq4GUnjM 0:00 Intro | The Dark Side of GTINs: How They Can Harm Your Business0:32 Guide to Using GTINs in Google Shopping 4:18 When not to use GTINs8:22 Benefits of using SKUs12:33 Using the same GTIN on Amazon and Google ShoppingDo you have a burning question about Google Ads that you’re dying to ask John and Glen ⁉️🔥 Ask them in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... Have a budget that's less than $5,000/month? If so, check out our sister agency https://www.starterppc.com where you can get Google Ads management for a fraction of the cost!🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course:...

30 Jan 202311min