The Google Ads Podcast

Learn about John Moran’s Google Ads Standard Shopping with Performance Max strategy. The strategy resulted in increased conversion value while lowering CPCs through smart budget allocations and ROAS targeting. Watch this video to discover how you can apply it to boost your Google Ads performance.👉 This video is from our You vs. Google Mastermind.Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ Related videos:💰 How to Lower Your Google Ads CPC: • 💰 How to Lower Your Google Ads CPC ❌ When to Avoid Running Performance Max Campaigns: • ❌ When to Avoid Running Performance M... ⏳ The Importance of Analyzing Your Google Ads & Meta Ads Time Lag: • ⏳ The Importance of Analyzing Your Go... 💰 Meta Ads New Strategy: L0 Approach: • 💰 Meta Ads New Strategy: L0 Approach 💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday,...

6 Dec 20247min

Improve your marketing efforts with this detailed Media Efficiency Ratio (MER) Tracker Sheet. Learn to analyze profitability metrics and track customer behavior across all your digital marketing platforms (Google Ads, Meta Ads, Shopify, etc.) so you can make data-driven decisions without relying on third-party attribution platforms. Nick also shares a cheap but detailed tool you can use to extract key metrics for better data analyzation. Watch this video now.Download the detailed MER tracker sheet for FREE: https://docs.google.com/spreadsheets/...0:00 Intro0:16 Free Media Efficiency Ratio (MER) Tracker Sheet6:10 Calculating profitability using COGS13:38 Using Datadrew17:51 RFM segments on Datadrew22:00 Using the MER tracker for client presentations👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...

29 Okt 202427min

John shares the Meta Ads strategy, which reduced costs by 10% and increased new customer acquisition by 18%. Watch this video to learn about this strategy focused on the ABO approach and how you can apply it to scale your Meta Ads. 👉 This video is from our You vs. Google Mastermind.Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ Related videos:💰 Meta Ads New Strategy: L0 Approach: • 💰 Meta Ads New Strategy: L0 Approach 💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 0:00 Intro0:28 ABO Approach for Successful Meta Ads Campaigns5:07 Analyzing Meta Ads strategy metrics 8:29 Growth in Amazon and Shopify sales and subscribers👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and...

25 Okt 202410min

Learn about the importance of helping your clients understand Key Performance Indicators (KPIs) when running Google Ads and Meta Ads. Our experts also talk about the limitations of attribution tools and their recommendations for presenting data-based results to clients. Watch this video to help build effective client communication so you can strategize for better campaign performance.Related videos:🔥 Google Ads Management: Dealing with Frustrated Clients Due To Sales Challenges: • 🔥 Google Ads Management: Dealing with... 💣 The Key Performance Indicators (KPIs) You Should Share to Clients: • 💣 The Key Performance Indicators (KPI... ✅ To-Dos on Your First Call With a New Client: • ✅ To-Dos on Your First Call With a Ne... 📧 Mastering Email Responses: Pro Tips for Dealing with Upset Clients: • 📧 Mastering Email Responses: Pro Tips... 🔍 PPC Talks: What to Check Before Onboarding a Client: • 🔍 PPC Talks: What to Check Before Onb... 🤝 What We've Learned About Effective Client Management: • 🤝 What We've Learned About Effective ... 🚀 Client Management Tips From The Pros: What To Do When Clients Go Rogue: • 🚀 Client Management Tips From The Pro... 0:00 Intro0:26 Google Ads and Meta Ads Management: Helping Clients Understand Key Performance Indicators5:10 Data presentation10:36 Google Ads and Meta Ads work together 👉 Get free guides, templates, SOPs, checklists,...

22 Okt 202415min

Learn about the Key Performance Indicators (KPIs) you should share with clients as a digital marketing manager. Our Meta Ads Manager, Nick Ewing, also discusses the challenges and importance of understanding and analyzing KPIs, like Media Efficiency Ratio (MER) and new customer acquisition costs (nCAC). He then shares how his new strategy improved new customer acquisition, watch this video to learn more.Related videos:💸 Why You Should Not Rely on In-App Metrics: • 💸 Why You Should Not Rely on In-App M... 💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend: • 💸 Meta Ads Case Study: Doubling ROAS ... 💸 How to Run Advantage+ Shopping Campaigns for Success: • 💸 How to Run Advantage+ Shopping Camp... 🔥 Measure Your Campaign Success Beyond ROAS: • 🔥 Measure Your Campaign Success Beyon... 💰 Why Meta Ads Is Critical for Increasing Google Ads Success: • 💰 Why Meta Ads Is Critical for Increa... 0:00 Intro0:18 The Key Performance Indicators You Should Share to Clients5:43 Turning off Meta Ads10:54 nCAC basis👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a...

18 Okt 202414min

Discover the strategies we applied to double a client's return on ad spend (ROAS) after two months while reducing their ad spend by 25%. Our Meta Ads Manager, Jonathan Paquin, shares the strategic adjustments, effective audience targeting, enhancing ad copy, and leveraging top-performing creatives, which led to increased purchases and a drop in cost per purchase. He also shares what he tweaked on the existing Meta Ads account, and the new campaign strategies he applied. Watch this video to learn about this fast-paced growth and which strategies you can apply to boost your Meta Ads performance.Related videos:💰 Achieving 31% Google Ads Return On Ad Spend (ROAS) Increase In 2.5 Months: • 💰 Achieving 31% Google Ads Return On ... 🎯 Guide to Meta Ads Targeting | Part 1: • 🎯 Guide to Meta Ads Targeting | Part 1 0:00 Intro0:24 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend7:40 Audience targeting strategy9:04 Bottom of the funnel campaign👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...

15 Okt 202413min

Learn how we optimized Advantage+ Shopping campaigns that resulted in a 22% increase in sales, a 275% rise in conversion rates, and an increase in new customers. Our Meta Ads Manager, Nick Ewing, reveals the truth about Advantage+ campaigns and the strategies that helped boost overall campaign performance. He shows these through a case study of a new client, highlighting dramatic improvements in performance after implementing the understanding of how Advantage+ campaigns work and using the L1, L2, & L3 approach.Related videos:💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend: • 💸 Meta Ads Case Study: Doubling ROAS ... 0:00 Intro0:33 How to Run Advantage+ Shopping Campaigns for Success4:26 The truth about Advantage+ Shopping Campaigns6:29 L1, L2, L3 approach8:29 Increase in first time customers👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: <a...

11 Okt 202410min

Our Meta Ads Manager, Nick Ewing, discusses the interdependence of Meta Ads and Google Ads for success. In the case study that Nick shares, the business initially allocated a balanced budget for Meta Ads and Google Ads, and they had better results in Google Ads. However, when Meta Ads was lost due to Facebook restrictions, the business's revenue dropped from $25,000 to zero in July. Google's performance also significantly declined. Once Meta Ads was recovered, the business rebounded and earned $33,000 in just the first 10 days. This indicates that Meta Ads is crucial for driving overall traffic and revenue. Nick also touches on how the advertising platforms are not always providing accurate attribution data and what you can do and what metrics to focus on instead to mitigate this issue. Watch this video to learn more.0:00 Intro0:16 Why Meta Ads Is Critical for Increasing Google Ads Success6:47 Surge in new customers10:00 Stop relying on in-app metrics and ROASRelated videos:💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend: • 💸 Meta Ads Case Study: Doubling ROAS ... 💸 How to Run Advantage+ Shopping Campaigns for Success: • 💸 How to Run Advantage+ Shopping Camp... 🔥 Measure Your Campaign Success Beyond ROAS: • 🔥 Measure Your Campaign Success Beyon... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: <a...

8 Okt 202411min