How to Discover All the Outlets to Include in Your Hotel Floral Proposal
In this episode, we'll dive into the essential steps for successfully landing a floral contract with luxury hotels. You'll learn how to familiarize yourself with the hotel's layout, uncover hidden opp...
4 Feb 202510min
The Owner is Not the Brand
Welcome to today's episode where we're unraveling a common misconception in the hospitality world: the difference between hotel brands and hotel owners. Many people assume that the hotel brand and the...
30 Jan 202510min
What is the Average Spend of a Hotel
In today's episode, we're exploring the complexities of determining a hotel's floral budget. Discover why there isn't an "average" spend when it comes to hotel florals, as budgets can range dramatical...
28 Jan 20256min
Why a Hotel Walk Through is Important Before Approaching the GM
In this episode, we dive into the importance of conducting a thorough hotel walkthrough before approaching the General Manager with your floral services. You'll learn how this crucial step helps you i...
23 Jan 20257min
How to Have Fun and Ask for the Sale to Compound Your Cash Flow
Asking for the sale doesn't have to be intimidating or dull. In this episode, we explore how to approach sales with a playful mindset to help you increase your cash flow. From targeting the right hote...
21 Jan 202511min
Design Freedom: Is it Really True with Hotels?
Welcome to this episode of our podcast! Today, we're diving into the world of client relationships and communication in the event planning industry. Ever had a situation where a client's expectations ...
16 Jan 202511min
How to Find Out Who Your Competition Is
In this short but impactful episode, we dive into practical strategies for discovering who your real competition is as a hotel florist. Learn how to use Instagram hashtags and tagged photos to identif...
14 Jan 20253min
BTS of THF (Petals to Profit vs. HFPM)
Welcome to today's episode, where we take you behind the scenes of how The Hotel Florist came to life! In this episode, we explore the journey from feeling stuck in a luxury floral design business to ...
9 Jan 202512min
