How to Segment Viewers with Both Qualitative & Emotion AI Insights
Today’s episode features Paige Guge, Design Researcher at Vidlet and Affectiva’s Media Analytics Account Director, Alex Duckett. Paige is a trained researcher experienced in utilizing a multi-methodol...
19 Feb 202128min
How Brands Can Leverage Content Engagement and Viewer Behavior
Today’s episode features Lizi Pritchard, Associate Director at the Australia-Based research and analytics agency, Nature. Lizi is fascinated by human cognition and behavior, which is what drove her to...
16 Feb 202120min
Cerence: Elevating Stale Vehicle Interactions by Designing with Personal State in Mind
Today’s episode features Stefan Hamerich, Director of Product Management at Cerence. Cerence is the global industry leader in creating unique, moving experiences for the automotive world. As an innova...
4 Feb 202121min
Optimizing Road Safety and the Mobility Experience: Euro NCAP and Driver Monitoring Systems
Consumer rating agencies like Euro NCAP can influence the prioritization of vehicle safety systems, especially as it relates to how OEMs and Tier 1s shape their roadmap. Starting in 2020, Euro NCAP is...
21 Jan 202147min
Why Creativity and Emotions in Advertising Matter More than Ever
Today’s episode features Affectiva CEO Dr. Rana el Kaliouby interviewing Daren Poole, Global Head of Creative, Insights Division at Kantar. With ever-changing government responses to the global pandem...
1 Dec 202030min
From Boston to Cairo: Fostering Cross-Cultural Collaboration
In this special Affectiva Asks podcast episode, Affectiva CEO Dr. Rana el Kaliouby interviews Manal Ramsis, General Manager of Affectiva's Cairo Office. Rana and Manal talk about the genesis and impor...
10 Nov 202032min
How to (Safely) Collect Automotive Data During a Pandemic
Today’s episode features an interview with Affectiva Data Acquisition Manager, Ryan Abbott. At Affectiva, we collect a lot of real world automotive video data of people in vehicles, which fuel the tra...
21 Okt 202019min
BMW: How In-Cabin Sensing Helps Build the Ultimate In-Vehicle Experience
Today’s episode features Affectiva CEO Dr. Rana el Kaliouby interviewing Sean Batir, Senior Machine Learning Engineer at BMW as part of her Virtual Girl Decoded Book tour. Every day, there are more an...
1 Okt 202034min
