Will Apple Podcasts Changes Affect Me?
Back from vacation last week, but as I tell all my clients, that's the kind of stuff to save for the END of your podcast, so more on that later. Naturally, the biggest podcast news of the year came w...
29 Apr 20216min
Beware Bad Content
Sometimes, it's a slog to produce a podcast. Coming up with new content is hard. And most studies say consistency is key - listeners should know when to expect new content. But today I'm going to g...
15 Apr 20215min
Stop Asking for Podcast Ratings and Reviews!
Thank you to all of you who commented on last week's special episode, The Death of Music Radio. I was worried about coming across as bitter toward radio, but most folks in those circles found my comm...
8 Apr 20218min
The Death of Music Radio
Welcome in, I'm Jon Gay. As you hear in my intro, I'm a radio guy turned podcaster. When in radio, I rolled eyes at those "bitter old radio guys" who said "back in my day." This is not me being bitt...
2 Apr 202112min
There Are Now 2 Million Podcasts
The number of total podcasts online has now hit the 2 million mark - after just passing ONE million last year. Only a third have put out content in the last 90 days. Wanna stand out? Good audio, goo...
25 Mars 20214min
Why Your Recording Environment Matters
It's no secret that where you record your podcast is almost as important as how you record it. Generally speaking, you want to avoid rooms with high ceilings and hard, flat, "echo-ey" surfaces. It's...
18 Mars 20215min
2021 Podcasting Numbers
Apple is changing its podcast phrasing from Subscribe to Follow. - Tom Webster of Edison Research says 47% of non-podcast listeners think it costs money to subscribe. It's a barrier to entry. So fo...
12 Mars 20214min
Let's Get Intimate
Does your brand have an "audio strategy?" Yes, everyone loves video. But how burnt out are you on the Brady Bunch squares of Zoom? And picture your audience listening to a podcast - in a pair of Ai...
4 Mars 20215min
