Calculating Your Impact as a DMO | The Layover Live Episode 170
Jason Holic, VP of Business Applications and Insights at Experience Kissimmee stops by to talk about the ever elusive task of showing a DMO's impact to their community and stakeholders. Jason Holic sh...
28 Okt 202115min
Apple’s Impact on Location Intelligence Data | The Layover Live Episode 169
We’re continuing our deep-dive into the world of data and privacy changes this week on The Layover Live as we’re joined by Benoit Grouchko, CEO of Near EU and Global Privacy Officer, and Evan Saunders...
1 Okt 202120min
The Importance of Good UX | The Layover Live Episode 168
Our very own Travis Yewell, Associate Creative Director, and Michele Barnes, Senior CRO Analyst, join Jason this week to tackle the complex world of UX. Jason, Michele, and Travis discuss what exactly...
16 Sep 202113min
How Visit Chesapeake Found Their Niche | The Layover Live Episode 167
Kim Murden, Tourism Manager for Chesapeake Convention & Visitors Bureau, joins Jason this week on The Layover Live to talk about how they've found a niche market and created the all-new Paddle the Pea...
2 Sep 202122min
Don’t Make These 3 Analytics Mistakes | The Layover Live Episode 166
This week on The Layover Live, our very own strategic analyst, Grant Stoltz, joins Jason to talk about some common mistakes you may be making with your data that can lead to poor marketing decisions. ...
19 Aug 202116min
How iOS 15 Could Impact Your Email Marketing | The Layover Live Episode 165
Our very own Veronica Williams joins Jason this week on The Layover Live to talk all about upcoming privacy changes from Apple and how that might affect your email marketing. Jason and Veronica discus...
6 Aug 202111min
Preparing for the Data Disruption Ahead | The Layover Live Episode 164
Zeek Coleman, Senior Director of Product Marketing at Adara, joins Jason this week to talk about the impending data apocalypse and what destination marketers can do about. Jason and Zeek discuss what ...
2 Aug 202119min
The Speed at Which We Are Going Digital | The Layover Live Episode 163
Leroy Bridges, Vice President, Digital & Communications at Visit St. Pete Clearwater, returns to the show to talk about everything that's happened in the last year you last saw him. Leroy and Jason ta...
8 Juli 202112min
