ExchangeWire on OpenAI Acquiring TBPN, Agentic AI in Publishing, and Netflix Price Hikes
In this episode of The MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and head of content, John Still. They look into OpenAI's foray into media ownership, an AI-...
10 Apr 40min
MadTech Daily: Tubi Pioneers ChatGPT Native App Launch; Microsoft and Publicis Deepen Agentic AI Partnership
Today’s MadTech Daily covers Tubi pioneering a ChatGPT-native app launch, Microsoft and Publicis deepening their partnership on agentic marketing, and Paramount debuting a publishing arm amid the exit...
10 Apr 1min
MadTech Daily: The Trade Desk CMO and Execs Exit in Shake-Up; BBC Studios Launches Airline Streaming; Tesco Media Introduces Premium Video Ads
Today’s MadTech Daily covers a leadership shake-up at The Trade Desk as its CMO and other executives depart, BBC Studios rolling out an airline streaming platform, and Tesco Media pushing into video a...
9 Apr 1min
Happydemics' Baptiste Graffin on Brand Building, Brand Lift, and Performance
In this special episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Baptiste Graffin, VP of sales in APAC for Happydemics, to discuss brand building, brand lift, and performance...
8 Apr 55min
MadTech Daily: Publicis Acquires 160/90 to Expand Sports Marketing; Universal Music Gets €55bn Takeover Bid; Netflix Launches Kids Gaming App
Today’s MadTech Daily covers Publicis acquiring 160/90 to expand its sports marketing capabilities and Ackman targeting €55bn takeover of Universal Music Group in bid to unlock value. We also look at ...
8 Apr 1min
MadTech Daily: OpenAI Buys TBPN; CNN Builds Agentic Infrastructure; SpaceX To Mandate Grok in IPO?
On today's MadTech Daily we look at OpenAI's purchase of TBPN, CNN developing its own agentic infrastructure in preparation for AI-driven media transactions, and Elon Musk's alleged attempts to make b...
7 Apr 1min
MadTech Daily: UK Social Media Use Falls as Video Apps Rise; Australia Ad Spend Falls 3% YTD as Nine Olympics Boosts Streaming 22.5%
On today’s MadTech Daily we cover UK social media use falling as video apps rise, ad spend in Australia dropping 3% year-to-date despite a 22.5% streaming boost from the Nine Olympics, and WPP Media l...
3 Apr 2min
MadTech Mailbag: ExchangeWire on Targeting, LLM Visibility, and Agentic Buying
How can the ad tech industry create impact without precision targeting? What is the credibility of LLM visibility tools, and what are the barriers and accuracy of data? How likely is agent-to-agent bu...
3 Apr 51min
