The Marketing Book Podcast

The Marketing Book Podcast

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.

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Avsnitt(579)

418 Myths of Social Media by Ian MacRae

418 Myths of Social Media by Ian MacRae

Myths of Social Media: Dispel the Misconceptions and Master Social Media (2nd Ed.) by Michelle Carvill and Ian MacRae About the Book: Everyone knows that social media is free, millennials are all adep...

13 Jan 20231h 4min

417 Happy Work by Nicholas Webb

417 Happy Work by Nicholas Webb

Happy Work: How To Create A Culture Of Happiness by Nicholas Webb About the Book: Every year, highly respected CEOs, leaders, and managers launch, with the very best of intentions, "quality of work li...

6 Jan 20231h 8min

416 From Backroom to Boardroom by Debbie Qaqish

416 From Backroom to Boardroom by Debbie Qaqish

From Backroom To Boardroom: Earn Your Seat With Strategic Marketing Operations by Debbie Qaqish About the Book: From Backroom to Boardroom is not a book about technology, data models, or the latest in...

30 Dec 20221h 24min

415 Amplify Your Influence by René Rodriguez

415 Amplify Your Influence by René Rodriguez

Amplify Your Influence: Transform How You Communicate and Lead by René Rodriguez Apply the latest advances in neuroscience to your real-world persuasion and influence strategies for immediate results...

23 Dec 202255min

414 Content Chemistry by Andy Crestodina

414 Content Chemistry by Andy Crestodina

Content Chemistry: The Illustrated Handbook for Content Marketing 6th Ed. by Andy Crestodina About the Book: The result of thousands of conversations about web marketing with hundreds of companies, th...

16 Dec 20221h 24min

413 Marketing The Moon by David Meerman Scott

413 Marketing The Moon by David Meerman Scott

Marketing the Moon: The Selling of the Apollo Lunar Program by David Meerman Scott and Richard Jurek About the Book: One of the most successful public relations campaigns in history, featuring heroic ...

9 Dec 20221h 10min

412 Decoded by Phil Barden

412 Decoded by Phil Barden

Decoded: The Science Behind Why We Buy by Phil Barden About the Book: A groundbreaking exploration of purchasing behavior and its essential role in smarter marketing practices to benefit your organiz...

2 Dec 20221h 24min

411 Everybody Writes by Ann Handley

411 Everybody Writes by Ann Handley

Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content by Ann Handley About the Book: A hands-on field guide to consistently creating page-turning content that your...

25 Nov 20221h 11min

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