402 Using Behavioral Science in Marketing by Nancy Harhut
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut About the Book: Increase engagement, response rates, and the ROI of marketi...
23 Sep 20221h 11min
401 The Brand Positioning Workbook by Ulli Appelbaum
The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster by Ulli Applebaum About the Book: The Brand Positioning Workbook outlines an easy-to-follow roadmap ...
16 Sep 20221h 39min
400 Put Your Ass Where Your Heart Wants to Be by Steven Pressfield
Put Your Ass Where Your Heart Wants to Be by Steven Pressfield About the Book: Are you losing your "war of art"? Are you being defeated by a tendency to procrastination, self-doubt, fear, distraction,...
9 Sep 20221h 1min
399 Brand Vision by Jim Everhart
Brand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics by Jim Everhart About the Book: This book is based on a critical premise: that, rather than merely a series of ae...
2 Sep 20221h 23min
398 The Things We Love by Aaron Ahuvia
The Things We Love: How Our Passions Connect Us and Make Us Who We Are by Aaron Ahuvia About the Book: A revealing investigation of the secret, tangled emotional relationships people have with things—...
26 Aug 20221h 30min
397 Evolutionary Ideas by Sam Tatam
Evolutionary Ideas: Unlocking Ancient Innovation To Solve Tomorrow's Challenges by Sam Tatam About the Book: When faced with new challenges, it's easy to feel our solutions need to be equally unpreced...
19 Aug 20221h 17min
396 Undisruptable by Aidan McCullen
Undisruptable: A Mindset of Permanent Reinvention for Individuals, Organisations and Life by Aidan McCullen About the Book: Understand the barriers to change and cultivate a reinvention mindset that w...
12 Aug 20221h 41min
395 The Indispensable Brand by Mitch Duckler
Indispensable Brand: Move from Invisible to Invaluable by Mitch Duckler About the Book: What makes your brand indispensable? Increasing market share, commanding premium price points, enhancing profit ...
5 Aug 20221h 7min
