The Marketing Book Podcast

The Marketing Book Podcast

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.

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Avsnitt(579)

387 Influence Is Your Superpower by Zoe Chance

387 Influence Is Your Superpower by Zoe Chance

Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen by Zoe Chance About The Book: "The new rules of persuasion for a better world." —Charles Duh...

10 Juni 20221h 13min

386 The Revenue Acceleration Playbook by Brent Keltner

386 The Revenue Acceleration Playbook by Brent Keltner

The Revenue Acceleration Playbook: Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success by Brent Keltner About the Book: Want to accelerate your sales? Stop selling, and s...

3 Juni 20221h 10min

385 How To Grow Your Business Like A Weed by Stu Heinecke

385 How To Grow Your Business Like A Weed by Stu Heinecke

How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth by Stu Heinecke About the Book: "Weeds scale faster than any business. It's in their DNA." - Kathy Ireland, CEO, Kathy...

27 Maj 20221h 24min

384 Fans First by Jesse Cole

384 Fans First by Jesse Cole

Fans First: Change The Game, Break The Rules & Create An Unforgettable Experience by Jesse Cole About the Book: The Savannah Bananas should not exist. You can't name any of their players. They play in...

20 Maj 20221h 1min

383 The Conversion Code 2nd Ed. by Chris Smith

383 The Conversion Code 2nd Ed. by Chris Smith

The Conversion Code: Stop Chasing Leads and Start Attracting Clients (2nd Edition) by Chris Smith About the Book: In The Conversion Code: A Step-by-Step Guide to Marketing and Sales that Will Grow You...

13 Maj 20221h 19min

382 The New Rules of Marketing & PR 8th Ed. by David Meerman Scott

382 The New Rules of Marketing & PR 8th Ed. by David Meerman Scott

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (8th Edition) by David Meerman Scott About the Book:...

6 Maj 20221h 13min

381 Competing on Thought Leadership by Robert Buday

381 Competing on Thought Leadership by Robert Buday

Competing on Thought Leadership: How Great B2B Companies Turn Expertise Into Revenue by Robert Buday About the Book: "Thought leadership" is now a core part of the business lexicon. Numerous corporate...

29 Apr 20221h 47min

380 Sell Without Selling Out by Andy Paul

380 Sell Without Selling Out by Andy Paul

Sell Without Selling Out: A Guide to Success on Your Own Terms by Andy Paul About the Book: Forget everything you learned about selling. Persuasion is not a sales skill―it's a blunt instrument of last...

22 Apr 20221h 15min

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