The Marketing Book Podcast

The Marketing Book Podcast

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.

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Avsnitt(579)

363 33 Ways Not To Screw Up Your Business Emails by Anne Janzer

363 33 Ways Not To Screw Up Your Business Emails by Anne Janzer

33 Ways Not to Screw Up Your Business Emails by Anne Janzer About the Book: It's time to write better business emails Business runs on emails, yet we rarely give them enough thought. Carelessness can ...

24 Dec 202158min

362 Product Led SEO by Eli Schwartz

362 Product Led SEO by Eli Schwartz

Product-Led SEO: The Why Behind Building Your Organic Growth Strategy by Eli Schwartz About the Book: Nothing can take your business to the next level like great search engine optimization (SEO). Unfo...

17 Dec 20211h 18min

361 The Widest Net by Pamela Slim

361 The Widest Net by Pamela Slim

The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You by Pamela Slim About the Book: Discover and create a dynamic new model for growing your business by connecting ...

10 Dec 20211h 4min

360 The Experience Maker by Dan Gingiss

360 The Experience Maker by Dan Gingiss

The Experience Maker: How to Create Remarkable Experiences That Your Customers Can't Wait to Share by Dan Gingiss About the Book: Competition is tougher than ever these days and competing on price or ...

3 Dec 202153min

359 Renegade Marketing by Drew Neisser

359 Renegade Marketing by Drew Neisser

Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands by Drew Neisser About the Book: Marketing has become ridiculously complicated, but yours doesn't have to be. With decades of hands-on exp...

26 Nov 20211h 22min

358 Lies, Damned Lies, and Marketing by Atul Minocha

358 Lies, Damned Lies, and Marketing by Atul Minocha

Lies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth by Atul V. Minocha About the Book: When it comes to your relationship with marketing, it's time to wipe the slate clean. Y...

19 Nov 20211h 23min

357 The Sea We Swim In by Frank Rose

357 The Sea We Swim In by Frank Rose

The Sea We Swim In: How Stories Work in a Data-Driven World by Frank Rose About the Book: A practical guide to "narrative thinking," and why it matters in a world defined by data. In The Sea We Swim I...

12 Nov 20211h 23min

356 Positioning For Advantage by Kim Whitler

356 Positioning For Advantage by Kim Whitler

Positioning for Advantage: Techniques and Strategies to Grow Brand Value by Kimberly Whitler About the Book: Most of us have an intuitive sense of superior branding. We prefer to purchase brands we fi...

5 Nov 20211h 28min

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