288 Content DNA by John Espirian
"Content DNA: Using Consistency and Congruence to Be the Same Shape Everywhere" by John Espirian How can we compete in today's fast-moving market? There are more platforms, more users, and more conten...
17 Juli 20201h 5min
287 Advertising for Skeptics by Bob Hoffman
"Advertising for Skeptics" by Bob Hoffman A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers "BadMen" and "Laughing@Advertising" lo...
10 Juli 20201h 1min
286 Content Marketing for PR by Trevor Young
"Content Marketing for PR: How to Build Brand Visibility, Influence, and Trust in Today's Social Age" by Trevor Young Are you struggling to cut through the noise and convey your message to the marketp...
3 Juli 20201h 7min
Ann Handley: Authors in Quarantine Getting Cocktails
Author Ann Handley returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss her Wall Street Journal...
2 Juli 202041min
Gini Dietrich: Authors in Quarantine Getting Cocktails
Author Gini Dietrich returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss her book, Spin Sucks:...
1 Juli 202040min
Rebecca Geier: Authors in Quarantine Getting Cocktails
Author Rebecca Geier returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss her book, Smart Marke...
30 Juni 202044min
Mathew Sweezey: Authors in Quarantine Getting Cocktails
Author Mathew Sweezey returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, The Contex...
29 Juni 202049min
285 How to Sell In Place by Tom Searcy
"How to Sell In Place: Closing Deals in the New Normal" by Tom Searcy and Carajane Moore Could you close $1,000,000 - $10,000,000 business-to-business sales if you were not allowed to visit your custo...
26 Juni 20201h 1min
