This Much I Learned: What3Words on breaking into popular culture
In the latest episode of Marketing Week’s podcast series, What3Words CMO Giles Rhys Jones discusses the importance of global nuance, building a team from scratch and his mission to help the brand secu...
3 Maj 202216min
This Much I Learned: Weetabix and Zoopla on the state of marketing careers
In the latest episode of Marketing Week’s podcast series, Zoopla CMO Gary Bramall and Weetabix head of marketing Gareth Turner discuss marketing’s renewed strategic role, the appetite for data talent ...
28 Mars 202221min
Marketing Week Meets the CX50: Darren Bentley, CCO, Cazoo
As one of the CX50's 10 Disruptors, Cazoo's CCO explains why the online car retailer puts customer satisfaction above all else, and why customer-focused brands can't get distracted by generating short...
15 Feb 202227min
This Much I Learned: Ikea's Kemi Anthony on avoiding the obvious
In the latest episode of Marketing Week’s podcast series, Ikea and long-term creative partner Mother London discuss why ambition, honesty and accountability frees them from a fear of the obvious. Host...
11 Feb 202223min
Inside B2B: Transforming the B2B buyer journey
The pandemic-driven acceleration of B2B marketing transformation has undoubtedly raised expectations for digital engagement. In this podcast, sponsored by Omobono, Russell Parsons speaks to B2B market...
2 Feb 202237min
Marketing That Matters: How Which? and Brainlabs link marketing to sustainable business growth
In this episode of Marketing That Matters, sponsored by Google, Russell Parsons talks to three marketers who are tackling the challenge of measuring marketing effectiveness: Which? head of marketing S...
11 Jan 202238min
Marketing That Matters: The highlights of 2021
In this special episode of Marketing That Matters, sponsored by Google, Russell Parsons looks back at the key highlights from the case studies featured in the podcast in 2021: from TalkTalk’s rapid di...
14 Dec 202125min
This Much I Learned: Forest Holidays on crafting a 'naturally driven' team
In the latest episode of Marketing Week’s podcast series, the Marketing Week Masters Team of the Year Forest Holidays discuss the value of specialisms, grassroots talent and going all in to achieve th...
30 Nov 202124min
