Inside B2B: The art of experience in B2B
Marketing Week editor Russell Parsons asks leading B2B marketers to discuss how and why experience-focused B2B brands beat the competition. Hosted on Acast. See acast.com/privacy for more information.
30 Nov 202143min
Marketing Week Meets the CX50: Ursula Dolton, CTO, British Heart Foundation
One of the 10 Technologists named in the 2021 CX50 list of the UK's top customer experience professionals, BHF's chief technology officer Ursula Dolton explains how technology enables brands to delive...
23 Nov 202135min
This Much I Learned: The NFL’s commercial boss on the rise of athlete activism
In the latest episode of Marketing Week’s podcast series, the NFL’s commercial director Michelle Webb discusses the continued popularity of American football in the UK and the rise of athlete activism...
5 Okt 202116min
Marketing Week Meets the CX50: Chris Pitt, CEO, First Direct
As one of the 10 Organisational Leaders in the CX50 list, First Direct CEO Chris Pitt discusses the role of the C-suite in delivering CX and customer-centric culture, as well as the functions that sen...
20 Sep 202133min
Marketing That Matters: How automation helps Uswitch succeed amid 'cut-throat' competition
In the latest episode of Marketing That Matters, sponsored by Google, Russell Parsons sits down with Ethan Radtke, head of marketing, and Louise Saul, online marketing analyst at Uswitch, to learn how...
15 Sep 202123min
This Much I Learned: Former Debenhams CMO Abi Comber on thriving in a crisis
In this podcast, Abi Comber discusses the challenge of becoming Debenhams CMO at the onset of the pandemic, the power of structured planning and why her current role as CMO at Covid-19 screening servi...
8 Sep 202117min
Marketing That Matters: How MandM Direct is using data to improve customer retention
In this episode of Marketing That Matters, sponsored by Google, Russell Parsons speaks to Tom Goode, customer and ecommerce director, and Phil Twigg, head of customer acquisition, at MandM Direct, “on...
2 Sep 202124min
This Much I Learned: Spotify's Olga Puzanova on forging cultural connections
In the latest episode of Marketing Week’s podcast series, Spotify UK marketing director Olga Puzanova discusses how the platform plugged into lockdown culture and used its brand of data-driven storyte...
10 Aug 202127min
