Only print? The article that shows newspaper and magazine interviews are not an easy option.
Print interviews offer a brilliant opportunity to cover a story in more depth. You have more time to explain the background and put an issue into context. And there is often a belief they are easi...
14 Feb 20238min
Turning up the heat: How the British Gas boss responded to the company’s dark day
British Gas boss Chris O’Shea has been busy. The CEO of Centrica – the company that owns the energy giant – has been at the front of the response to harrowing stories about how it treats vulnerable cu...
6 Feb 202311min
The issue we have with Hancock’s half hour
So, Matt Hancock has returned to our screens. And this time, the controversial former health secretary was not eating something disgusting or coming into close contact with creepy crawlies. Instea...
2 Feb 20237min
Is ‘I don’t know’ an acceptable response in a media interview?
What should you do when you’re asked a question in a media interview you don’t know how to answer? It is a scenario delegates on our media training courses often tell us causes them the most worry. ...
25 Jan 20236min
Don’t let them eat cake: How a personal opinion created a media storm
Who doesn’t like it when cake is brought into the office? It helps celebrate milestones, can boost morale, gets people together, and offers a crumb of comfort during the most trying days. But what a...
24 Jan 20238min
What can you learn from this feel-good story?
It feels like it has been January for about six months already. It’s cold, gloomy and payday inexplicably remains weeks away. And the news is dominated by depressing stories as the winter of disconten...
19 Jan 20237min
No such thing as bad publicity
Spare a thought for the Elizabeth Arden comms team. The skincare brand has found itself at the centre of an internet storm thanks to some astonishing revelations in Price Harry's bombshell book. And...
16 Jan 20237min
How to relax before a media interview
How does the thought of giving a media interview make you feel? If it makes you feel jittery, nervous and stressed, the good news is you are not alone. Even experienced and confident spokespeople worr...
12 Jan 202312min
