Answer the question: How an interview gaffe grabbed attention
When will they learn? Dodging questions in media interviews is never a good look. The audience hates it. It antagonises journalists. And it does not make the issue go away. It also leaves spokespeople...
9 Jan 20236min
How a message muddle created global headlines
How was your Christmas? Well, hopefully, it was better than that experienced by the doctor surgery – and its shocked patients - that saw a message muddle create panic and damaging global headlines. Th...
5 Jan 20237min
The communicators who stood out in 2022 - A Media First review
What spokespeople stood out this year? Every December, we like to look back over the past 12 months and highlight those who have stood out for the way they have managed their time in the spotlight. ...
12 Dec 202214min
The worst media interviews of 2022 - A Media First review
It has been another newsworthy year. Three Prime Ministers (currently), a war in Ukraine and a cost-of-living crisis are just some of the stories that have dominated the headlines this year and seen...
12 Dec 202218min
How much of their personal story will your company spokesperson share?
On our media training courses, we regularly talk about the power and importance of examples in media interviews. And there is little doubt they enhance interviews, regardless of whether they are for ...
12 Dec 20226min
How to persuade a reluctant media spokesperson
It’s probably a scenario familiar to many of you who work in comms or media. Your pitch has gained a journalist’s attention. Great publicity and widespread coverage are only an interview away. The ...
12 Dec 20226min
Brain fade? Here’s how to handle it...
It’s everyone’s worst nightmare. You’re in the middle of a presentation or coming to a critical point in a media interview, and suddenly your mind goes blank. What on earth were you going to say? Whe...
12 Dec 20225min
14 bridging phrases to use in your next media interview
We talk about bridging a lot during our Media First training courses. It is a way a spokesperson can respond to a challenging question they may not want to answer by using a form of words to move th...
12 Dec 20224min
