Is Joe Lycett in your crisis comms and media plan?
What did you make of comedian Joe Lycett ‘shredding £10,000’ after David Beckham failed to back out of this World Cup deal with Qatar? The campaign generated huge media coverage. And split opinion b...
12 Dec 20227min
Was this the best ever post-match football interview?
If you’ve been on our media training courses, you may have heard us say, “just be yourself”. Personality is a crucial ingredient in media interview success – we want to see and hear from people who s...
12 Dec 20226min
2022 – A year in crisis - A Media First review
It’s been quite a year. There’s the ongoing war in Ukraine, the death of Queen Elizabeth II, and we’ve had three different Prime Ministers. And while global health scares appear to have taken someth...
12 Dec 202214min
What does it mean to be an authentic media spokesperson?
Authenticity has become something of a buzzword in recent times. It is a term applied to just about everything, from authentic leaders and marketing to, authentic furniture and clothing. Although ev...
9 Dec 20225min
A royal story, Musk’s latest Twitter storm and how Big Jet TV gripped the nation
We’ve already reached the final episode of the first series of The Media Landscape. Please let us know what you thought about these past 10 episodes by emailing James and Julia at hello@thirtyseven.a...
21 Feb 202215min
The search for a new police chief, brand activism rebuke and a vile viral video
In this, the penultimate episode of Series 1 of The Media Landscape, Julia Belle looks at the resignation of Met Police commissioner Cressida Dick and the challenges the service faces in rebuilding pu...
14 Feb 202215min
Cake war truce, pay rises, and a missed PR opportunity
Welcome to the latest episode of The Media Landscape. This week, Julia Belle looks at M&S and Aldi making peace over the cake war and what made the story grab so much attention. Julia also discuss...
7 Feb 202215min
The Met’s trust issues, Spotify’s PR headache, and a surprising visitor number boost for a UK tourist attraction
Welcome to the latest episode of The Media Landscape. This week Julia Belle looks at the trust issues surrounding the Met Police after it changed its mind over partygate and the surprising lack of aw...
31 Jan 202216min
