
WHAT CAN YOU LEARN FROM THE STRANDED PUB STORY?
Have you heard the story about the people stranded in Britain’s highest pub? While that may feel like a dream scenario for many of us as we battle through January, six staff and four guests were actua...
23 Jan 20257min

FRUSTRATED RESPONSE CAUSES INTERVIEW OWN GOAL
One of the golden rules of media training is not to show frustration at interview questions. But that can be tough. Interviews do not always go as planned, and spokespeople may face unexpected a...
21 Jan 20258min

MONEY TALKS - BUT WAS IT WELL SPENT?
There’s a lot going on in the news. But one of the stories that seems to keep bubbling up over the past few weeks is how much money the Government has spent on media training. The latest story rep...
14 Jan 20257min

HOW QANTAS DEALT WITH AN UNLIKELY (AND AWKWARD) CRISIS
You can probably imagine the scenarios included in an airline’s crisis communication plan. Extreme weather, mechanical malfunctions, cyber-attacks and the mistreatment of passengers trending on soci...
17 Okt 20246min

US ELECTION 2024: THE RISING POWER OF PODCAST INTERVIEWS IN SHAPING PUBLIC OPINION
One of Kamala Harris’s media interviews has caused a storm. Not because of anything the Democratic nominee said. But because she chose to appear on a podcast rather than traditional media. To r...
11 Okt 20247min

Media training lessons from an interview that didn’t happen
Laura Kuenssberg’s cancelled interview with former Prime Minister Boris Johnson continues to gain lots of attention. What would have been a high-profile interview was canned after she accidentally ...
7 Okt 20245min

WHY MEDIA TRAINING ISN’T ABOUT BEING BORING: OUR RESPONSE TO THE REST IS ENTERTAINMENT PODCAST
What’s the aim of a media training course? Is it simply to help spokespeople avoid saying something damaging? Well, the hosts of a popular podcast believe it is. And we don’t like the sound of that. ...
11 Sep 20249min

WHAT’S THE STORY? HOW HOTELS RESPONDED TO OASIS ‘CASHING IN’ BACKLASH
While Oasis have been delivering a PR masterplan over the past week (until ‘dynamic pricing’ reared its head), the band’s long-awaited reunion has not resulted in positive coverage for everyone. The...
3 Sep 20246min



















