Could our media training blog have been brought to you by artificial intelligence?
Was that news story you read on the way into work created by a robot journalist? How about that traffic update you checked on that local news site covering your area? AI can often feel like it is so...
10 Juni 202411s
Crisis comms lessons from ‘one of the largest hacks in history’
Your company is at the centre of one of the biggest data hacks in history. What do you do? How do you respond to the crisis comms incident? Do you stay quiet, hope the hack is not as bad as is b...
5 Juni 20245min
HOW THESE SPOKESPEOPLE DELIVERED GOLD MEDAL-WINNING MEDIA INTERVIEWS
It tends to be easier to find examples of media interviews that have gone badly wrong. But we don’t just want to share the bad and the ugly with you in our media training blogs. We also want to high...
26 Mars 20246min
How do you respond when an IT glitch leaves customers unable to use your service?
That was the issue faced by Sainsbury’s over the weekend as it was plunged into crisis media management mode. An overnight software update meant the “vast majority” of the supermarket’s online order...
20 Mars 20245min
HOW RED BULL RACING’S CRISIS COMMS RESPONSE HIT THE SKIDS
Formula One is back for another season. But the sport is embroiled in more drama away from the track and a crisis that shows no sign of slowing. Its dominant team has spent more than a month facing he...
12 Mars 20246min
WAS THIS STANDARD CHARTERED’S RATNER MOMENT?
Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, com...
6 Mars 20245min
Lessons from a $2 billion typo
Imagine making an error in a press release that is described as a '$2 billion typo'. Well, that was the situation Lyft found itself in after a rogue zero was added to figures about its predicted fi...
22 Feb 20247min
How would you handle this crisis?
How would your organisation respond if a watchdog found “multiple instances of race discrimination” in the way it operated? That was the position Pontins found itself in after the Equality and Human...
20 Feb 20246min
