EVERY COMPANY SPOKESPERSON CAN LEARN FROM THIS COSTLY MEDIA MISTAKE
Imagine you work in comms for a premium car company. You are keen for your spokesperson to dispel the claim your vehicles are more often stolen than others. Probably the worst thing they could do in t...
5 Feb 20246min
HOW IMPORTANT ARE EXAMPLES IN MEDIA INTERVIEWS?
Ever wondered just how important it is to have examples you can use in media interviews? It is something we always stress during our media training courses. You will also have read us go on about it...
25 Jan 20248min
INNOCUOUS QUESTIONS STUMP SPOKESPERSON
Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, com...
22 Jan 20246min
Spokesperson finds 'sorry' is the hardest word to say
Apologies – or the lack of them – never seem to drift too far from the top of the media agenda. Accountability matters whether it is a business or an individual. But all too often, ‘sorry’ seems to ...
18 Jan 20245min
How has Boeing handled the latest blow to its reputation?
The new year is supposed to be a time of new starts. But Boeing has found itself facing a familiar PR and crisis media management headache at the beginning of 2024. The company’s reputation was ag...
16 Jan 20245min
The interview that shows why it is all about the storytelling
How can you tell that a spokesperson has given a great media interview? Well, if the journalist replies to one of their answers with “gosh”, it could be a clue they have done an excellent job. That’s ...
24 Nov 20236min
Not such a clever(ly) way to handle tough interview questions
It’s almost the time of year when we review the best and worst interviews of the past 12 months. The list has been compiled (and we’ve checked it twice) ahead of our masterclass in December, which you...
22 Nov 20235min
THE STORY OF THE COMMUNICATION COMPANY THAT FAILED TO COMMUNICATE
Do you remember the CEO who gave an emotional press conference when her business was at the centre of a massive data breach? Well, whether it’s just unlucky or accident-prone, barely a year after th...
14 Nov 202310min
