Jim Fields | Creative Video as an IPO Marketing Tool in China
Topics Discussed and Key Points:● About Relay Video● The typical dynamics between creative agencies and their Chinese clients● How Relay aims to “create China’s first truly global brand”...
1 Feb 202249min
Mark Simon | Growing Hockey in China
Topics Discussed and Key Points:● China’s hockey culture versus that of America● How China’s youth is typically introduced to hockey● Hockey leagues and training programs available for ...
25 Jan 202239min
Cameron Wilson | The Future of Football (Soccer) in China
Topics Discussed and Key Points:● China’s football landscape● Why football has a more active fanbase than basketball in China● Grassroots football in China● How prioritization of e...
19 Jan 202236min
Alvin Wang Graylin | The China President of HTC Talks VR & Metaverse
Topics Discussed and Key Points:● China’s consumer PC market in the early-to-mid-90s● Why many companies struggled in the 90s while Intel thrived● Building the Chinese social networking...
13 Jan 20221h 4min
Michael Zakkour | 5 NEW DIGITAL’s Predictions For 2022 In China
Topics Discussed and Key Points:● Major trends across China eCommerce and consumer behavior in the past year● Categories that are doing really well in China today● Non-traditional categ...
5 Jan 202251min
Year In Review | The 'Greatest Hits' of 2021
This episode is a look back at all of our podcast guests and the topics we covered in 2020, putting together some of our favorite moments for you into one single episode of goodness. The guests featur...
28 Dec 202158min
Craig Smith | The CEO Bringing Burton Snowboarding To China
Topics Discussed and Key Points:● Snowsports culture in China versus Japan● Consumers in China’s snowsports industry versus the West’s● How Burton markets and localizes snowsports in Ch...
8 Dec 202157min
Elsbeth van Paridon | China's Contemporary Fashion & Underground Culture Scene
Topics Discussed and Key Points:● Contemporary China through the lens of fashion and culture● The new thinking around fashion and individuality among China’s younger generations● China’...
30 Nov 202145min
